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May 19 2008

New Head of Commercial at Air Miles

Asif Osman.
Asif Osman.

UAE: Asif Osman has taken over the position of Head of Commercial, Rewards and Incentives at Air Miles, the Middle East's leading multi-participant loyalty programme.

In his new role Asif, who has been with Air Miles since July 2002, will be responsible for business development and client relationships in the UAE, Qatar, Egypt, Oman, Jordan and Lebanon, as well as all Rewards acquisitions and contracting for Air Miles related programmes around the region.

"Asif has played a key role in our success to date so we are delighted to give him this opportunity" said Dave Battiston, Chief Executive Officer, Air Miles.

"With his vast expertise in managing incentive schemes and reward programmes, Asif has played a pivotal role in assisting Air Miles to achieve sustained growth. His promotion will provide the leadership required to fulfill the company's overall business objectives. Asif is a great employee, who is always enthusiastic about his work and fiercely loyal to the organization and its mission."

From 2004, Asif has spearheaded Air Miles Incentives, which is the solution for corporations in the region to run incentives programmes using Air Miles.

"I'm really pleased with the increased responsibility this role will give me and I am looking forward to the challenges that lie ahead." said Asif.

"As a leading multi-participant loyalty programme, Air Miles will continue to provide the region with world-class reward incentives backed by exemplary service, and I am honored to be part of this" he added.

Prior to joining Air Miles, Asif worked held senior positions in the Travel and Airlines business for over 15 years.

-Ends-

About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.

For more information please contact:
Chandrima Dutta
MCS/Action
Tel: 04-369344
Fax: 04-3908161
Mob: 050-2277516
Chandrima.d@actionprgroup.com

© Press Release 2008

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