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Air Miles partners with Hampstead and Mayfair

Leading boutique property investment company becomes part of Air Miles' growing partner portfolio
Building on its strong regional positioning of being the Middle East's leading multi-participant loyalty programme, Air Miles has partnered with Hampstead and Mayfair, a leading boutique property investment company based out of the UK.

"Given the UAE's spectacular growth in its property market in the recent past, it makes sense for Air Miles to join hands with a world-class property development company. We are confident that as a coalition loyalty programme with inspirational reward schemes, Air Miles will be able to assist Hampstead and Mayfair in consolidating its presence in the UAE," said Dave Battiston, CEO Air Miles.

Although the company continues to receive interest from a number of retailers to join the loyalty programme, Air Miles prefer being selective when choosing brands that provide added value to its members.

"Being a leading real-estate investment company, Hampstead and Mayfair seeks to provide an unrivalled service to realty investors. As Air Miles is synonymous with reward solution, we believe partnering with the loyalty major shall provide our customers with that extra value added advantage whereby they get the best property deals in the market, with the best service and then of course free flights, jewellery and gold, adventure rewards and loads more too, "said Peter Margetts, CEO, Hampstead and Mayfair.

To add value to Air Miles members and Hampstead and Mayfair customers a special promotion will be launched starting May 1^st. Investors and property buyers get an exclusive opportunity to save 10% off the purchase price on selected developments plus earn 100,000 Air Miles by purchasing a property. In addition, a monthly draw for one million Air Miles will also take place for visitors, with no obligation whatsoever to purchase, at the Hampstead and Mayfair stand at Mall of the Emirates.

Since inception, the Free-to-join programme has grown exponentially across the region. Currently, the company has over 150 partners across varied consumer spend categories in the UAE, Qatar & Bahrain. "A significant add-on, this partnership reflects our dedicated efforts in getting high-profile companies across various sectors in our fold," concluded Battiston.

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About Hampstead & Mayfair:
Hampstead & Mayfair have offices in London, Hong Kong and Dubai. They specialise in both high end building/land property sales and retail consumer end deals. For more information, log onto www.hampsteadandmayfair.com.

About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.

© Press Release 2008