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Apr 08 2008

ADIH's 'Style-Cities' to cost up to $5-7 billion

ABU DHABI -- Abu Dhabi Investment House (ADIH) will develop five Style-Cities in Abu Dhabi, Doha, India, Morocco and Tunisia, for a total cost of $5-7 billion, over the next five years.

"The project called Porta moda will seek to attract international brand names in the style, design of fashion, jewellery, furniture and luxury living from both academic and retail aspects, to create style and design hubs in select emerging markets," said Rashad Y. Janahi, managing directors of ADIH , at a Press conference.

The first of its kind 'Style-City' concept is a mixed-use development, comprising residential and retail components while focusing on fashion and style. The city will feature a grand fashion district containing premium and luxury brands in the fashion, jewellery

and interior design fields; an educational district containing institutions for the same, as well as museums and exhibition centres; as well as residential and a leisure district with town houses, studios, luxury villas, cafes, restaurants and renowned hotels and spas.

The 'Style-City' projects would be launched in association with Emirates International Investment Company (EIIC) , Gulf Finance House (GFH) , India Entertainment City and Qatar Entertainment City.

In order to move ahead with the new concept, ADIH yesterday signed MoUs with the partners. The master planning of the Porta Modas around the world is being developed based on high international standards and on due-diligence to best serve the market segments targeted. The selection of destinations that 'Style-City' will appear in, comes as a result of studies on flexible government regulations and the economic growth potential these countries enjoy.

About the financing aspect of the mega projects, Rashad Y. Janahi said that the Company has plans to launch project specific investment funds, to raise capital.

The first fund in the series, which is being planned in near future is a $150 million offering for the Morocco project.

Dr Hani Shammah, CEO of Emirates International Properties part of Emirates International Investment Company (EIIC) of Abu Dhabi said that there are several options for the proposed project, to be developed in Abu Dhabi.

"We have a very big, a medium sized as well as small project in mind. We have not decided as yet," he told Khaleej Times. He hinted that company will evaluate its best options before going for the project, which may take couple of years to realise.

By Haseeb Haider

© Khaleej Times 2008

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