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AIR MILES strengthens rapidly growing partner network

Sun & Sand Sports joins leading loyalty programme
Air Miles, the Middle East's leading multi-participant loyalty programme, has signed up with Sun & Sand Sports, the Middle East's leading wholesaler and retailer of sporting goods, to increase its ever growing partner portfolio in the UAE and Qatar.

"As a leading sporting destination, we principally focus on sustaining our market image offering premium and performance brands as well as quality services. I believe the collaboration with Air Miles will help in effectively expanding our overall reach and increase our customer base. We look forward to providing a unique shopping experience and enable our customers including the Air Miles' million plus members obtain a range of rewards," said Shivam Goyal, General Manager of Sun & Sand Sports. "This association brings obvious synergies and strengths and would assist us reaching our strategic objectives," stated Shivam.

"The continued growth of our partner network reflects our regional growth and functional appeal. We aim to get top retailers across all sectors and as sports retail is key, we have tied up with the leading sports goods retailer," said Dave Batiston, CEO of Rewards Management Middle East (RMMEL), the company behind Air Miles in the region.

In less than seven years Air Miles have grown exponentially, now with more than 1.4 million members across the UAE, Bahrain and Qatar. "Air Miles has aligned with many of the regions' top players from a plethora of retail sectors and we choose brands that are both accessible to consumers and bring credibility to Air Miles."

"We are confident that this partnership would offer an unparalleled shopping experience and bring an active lifestyle to Sun & Sand Sports customers and our esteemed members across the region, while simultaneously benefiting our retail partner by adding more loyal customers," added Dave.

After taking its world-renowned reward schemes to new heights, by expanding its reward programme regionally it is time to celebrate as Air Miles enters its seventh year of gulf presence. And what a way to celebrate; the loyalty programme, which is free to join, will provide shoppers an opportunity to earn Triple Air Miles on April 11^th and 12^th on all purchases at all Air Miles participants.

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About Air Miles
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family-days out, adventure experiences, hotel suites and airline tickets.

About Sun & Sand Sports
Sun & Sand Sports L.L.C. established its first retail outlet in 1979 in Dubai and currently has twenty six retail stores spread across prominent shopping malls and key locations in U.A.E., Kuwait, Qatar and Oman, with more scheduled to open this year, 2008. Over the past 28 years it has grown from strength-to-strength, thanks to the support from different principals and the relentless efforts put in by its' employees, Sun & Sand Sports has now established itself as the leading wholesaler and retailer of sporting goods & lifestyle brands in the Middle East.

© Press Release 2008