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Air Miles works towards a healthy future

The leading loyalty programme sponsors MEFIT 2008

Dubai, UAE: Air Miles, the world's leading multi-participant loyalty programme, has partnered with Middle East Health and Fitness Summit MEFIT 2008 the region's biggest fitness forum, as part of the company's commitment to boost Mideast's health and wellness industry. The event will be held under the Patronage of Her Highness Princess Haya Bint Al Hussein, Wife of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE, Ruler of Dubai.

MEFIT 2008 kicks off on March 27^th and will be on till March 29^th at the Dubai Aviation Club and is aimed to motivate people lead an active and healthy lifestyle

"In a high stress environment like the UAE, adopting a proper fitness regime is definitely on the rise. The market is experiencing a big up-sell for people trying to change for a healthy lifestyle. This highlights the need to identify proper fitness equipment and adhere to smart exercise schedules in order to remain healthy and fit," said Air Miles' Middle East CEO, Dave Battiston.

"As the headline sponsor and based on our commitment to contribute positively to regions we operate in, we want to support the growing regional awareness on fitness and wellbeing."

Air Miles has evolved over the years with significantly high consumer base and MEFIT with its mass consumer connect is a perfect platform to fit in. Air Miles identifies well with the common mass and so does the fitness industry.

"It is a pleasure to see Air Miles support our endeavour to provide people an active lifestyle and spread the message of health and fitness. Several individuals are working towards attaining a healthy living but lack of inspiration and professional guidance are stopping them from making a difference. MEFIT 2008, in association with Air Miles, is committed to work in tandem to shape a healthy future," Rania Boucher, MEFIT founder.

MEFIT 2008 targets top market brands, personal trainers, group exercise instructors, coaches and anyone who enjoys attending a gym or even nannies or teachers who supervise or educate children. The summit will include events and activities for children, specialists in the field as well as individuals who are interested in fitness programmes.

Air Miles has been associated with a series of events and several sporting activities in various capacities. The company has partnered with the Dubai Sports Academy recently with the aims of strengthening the talent and skills of athletes in the UAE. Under the partnership Air Miles has sponsored Josh Warburton, a 15-year old promising rugby player and an ex-JESS Arabian Ranches pupil, who received a scholarship to Sale Sharks Rugby Club in Manchester, England. Additionally, Air Miles has also supplied the latest gym and sporting equipment to Dubai Sports Academy.

"Air Miles will also run a raffle draw during the event wherein a Nintendo wii and 2 ipods would be given away. The draws would be conducted at the beginning of every exercise class through the event. So win with Air Miles while you experience your adrenalin rush," concluded Dave.

Those who would like to have the benefit of this unique event can pre-register by visiting the website www.mefit.net or call +971 4 321 4646.

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About Air Miles, Middle East:
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotel suites and airline tickets.

RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.

For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com

© Press Release 2008