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Mar 05 2008

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UAE shoppers take home huge prizes from the annual Air Miles Monster Rewards

Air Miles, the world's leading multi-participant loyalty programme, revealed Pascale Sakhat, Boris Santosi, Saleem Imam, Satish Pandharkame, Hajra Manjoo and Josephine Icogo as the recent winners of the six amazing prize packages.

"With millions of Air Miles collected during the Monster Reward period, this year is truly another fruitful promotion for our UAE cardholders," said Dave Battiston, Chief Executive Officer, Air Miles Middle East.

"It's great to see all our participants coming together to give away some fabulous prizes to the winners. Together, we deliver an unparalleled shopping experience which further illustrates the benefits of being part of a coalition loyalty programme."

Pascale Sakhat, a French Music teacher, will drive home the Suzuki Swift car and will also receive Royal and SunAlliance car insurance valid for 12 months, as well as a million Air Miles from HSBC, all of which are included in the first Monster Reward prize.

"I make it a point to always shop at outlets offering Air Miles, mostly in Spinneys, to collect miles regularly. It came as a great surprise to find out that I'm the winner of such a fantastic prize, as it's the first time I've ever won in my 11-year stay in Dubai. It just goes to show that you 'have to be in to win it' and I'm encouraging others to always use Air Miles while shopping," said Pascale Sakhat, first prize Air Miles Monster Reward winner.

The second Monster Reward Prize will see Boris Santosi, with a companion; fly to London courtesy of Virgin Atlantic with AED 5,000 traveller's cheques from Al Rostamani International Exchange included as part of the prize. Santosi, will also receive one million Air Miles from Al Ansari Exchange.

In addition, a Taif Trading accountant, Saleem Imam bagged the third Monster Reward Prize, which gives him the opportunity to drive a Lexus IS300 for two months courtesy of Hertz and become a regular at CineStar Cinemas to indulge himself and his friends in the true CineStar cinema experience with AED 3,000 worth of gift vouchers. Imam also received an extra one million Air Miles from Pan Emirates Home Furnishings.

The fourth Monster Reward Prize, which includes a million Air Miles from Lamcy Plaza, a diamond ring from Damas and free shopping vouchers worth AED 6,000 from BinSina Pharmacy, was claimed by Satish Pandharkame, an entrepreneur.

The fifth Monster Reward Prize, which includes a one-night stay in an executive suite room at the Courtyard by Marriott, Dubai - including Friday Brunch at Cucina for two and free dining vouchers worth AED 7,000 from Chili's - awaits Hajra Manjoo. Manjoo, a secretary at Damac Properties' also received a million Air Miles from Rotana Hotels.

The sixth Monster Reward winner, Josephine Icogo, a sales agent of Wild Wadi Resort, gets to stay one night in a suite room at JW Marriott Dubai, including XII Friday brunch for two, plus shopping vouchers worth AED 12,500 from Spinneys.

The Air Miles card has lifetime validity and can be used to collect miles at participating outlets across the UAE, Qatar and Bahrain. As the only free-to-join loyalty programme, Air Miles helps members increase their balance and redeem miles for fantastic rewards and experiences ranging from jewellery to adventure trips to electronic and electrical items.

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About Air Miles, Middle East:
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & SunAlliance, Hertz, BinSina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (Monsoon, Hush Puppies, Brantano Shoe City), Al-Futtaim watches and jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, adidas, Oriental Stores, Emax, Al Jaber Optical, CompuMe, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.

RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.

For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com

© Press Release 2008