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Feb 13 2008

Araby.com the first Arabic language search engine satisfies a variety of tastes during 2007

Dubai: Araby.com, the world's first search engine that offers advanced Arabic-language capabilities to users worldwide has maintained its notable success in 2007. This success can primarily be attributed to its ability to provide informative Arabic language content to its diversified visitor base. This search engine is the first in the region and the world at large that provides political, social and religious content all in the Arabic language.

The engine's administrators released a study this month showing the most popular search trends of Araby.com's users throughout the year 2007. This study revealed that Araby.com users were mostly interested in reading up on topics relevant to politics, economics, sports, religion, the arts, science, technology, medical news, celebrity news and jokes.

Every category on Araby.com covers a variety of sub topics. It is precisely this diversified coverage that has attracted myriads of people to this search engine in particular.

Saddam Hussein's execution was the number one topic researched by the site's users. It had the biggest number of queries for year 2007. The unfortunate series of events that took place in "Naher El-Bared" Palestinian refugee camp in Lebanon and the death of Husni Mubarak although a rumor, were the other popular topics researched by site users.

In terms of religious topics, users frequently visited websites that elaborated on the Holy Koran and its miracles.

Users were also interested in science and technology and especially in topics concerning medicine, well-being and contagious diseases.

Users showed an interest in computers and internet related topics. They frequently researched topics relevant to compute programming, blogs, chat and online graphic design.

In the field of sports, users looked up information about their favorite players. Kaka the Brazilian footballer playing for A.C. Milan was an especially popular search topic. He received the prestigious award Ballon d'Or and FIFA World Player of the Year awards in 2007. Users were also interested in looking up their favorite teams including Real Madrid, Al-Ahli Club as well as international soccer players including Ronaldo from Brazil and the retired French player Zinedine Zidane.

On the media and TV series front, top queries were for Bab Al-Hara, a Syrian series that was screened throughout the Holy Month of Ramadan, Karkar, an Arabic comic movie and Adam, a TV show that is broadcasted on MBC.

Visitors of course were also interested in the latest gossip relating to their favorite artists including Kathem Al-Saher, Tamer Husni, Elisa, Nancy Ajram, Haifa Wehbi and Amr Diab.

Users were also interested in a variety of other topics such as marriage, songs, music, latest books, video games and the weather.

The number of search engine visitors increased by 120% over a period of 6 months, as recorded in October 2007. Less than a year after Araby.com's launch the search engine won 'The Best Arabic Website' and the silver award in the 'Directories and Info Services' at the Pan Arab Web Awards in April 2007.

The search engine, Araby.com, indexes Arabic web pages and employs unique processing techniques to serve search requests with the related content. Araby's understanding of the language and the search needs enables better technology tuning and flexibility that accounts for a more reliable and faster service.

The General Manager of Araby.com Mr. Esam Bayzidi said "This search engine has provided people from across the globe with the Arabic content that they needed. We launched Araby.com after a comprehensive study that examined the need for an Arabic search engine".

The search engine aims to be known as the best Arabic search engine in the world by providing very accurate information to its visitors, and updating itself with all the improved functions and up gradations wherever required.

Below is a list of the most-searched topics during the year 2007:

-Ends-

About Araby.com
Araby.com (www.araby.com), the first Arabic search engine that offers advanced Arabic-language capabilities to users worldwide, it's a tool that searches the web through specific verticals such as news, Islam, forums, blogs, music, video and images.

It was launched by Maktoob Group in September 2006.

About Maktoob Group :
Maktoob Group comprises a network of leading online media companies and websites. In addition to the Arab world's leading portal, www.maktoob.com, the Maktoob Group network includes Souq.com (www.souq.com) auctions and marketplace, Araby.com (www.Araby.com) the first Arabic search engine, and cashU (www.cashu.com) the electronic payment solution, in addition to several other leading sites and services in the region. In 2005, Abraaj Capital, a leading regional private equity firm, acquired a stake in Maktoob.

For more information about the Group, please visit www.maktoobgroup.com

For further media information, please contact:
Sue-Ellen Lazrado
Headline Public Relations
Tel: 009714 - 2289655
Email: sue@headlinepr.com

© Press Release 2008


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