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HSBC and Spinneys extend relationship with Air Miles

Key Air Miles partners sign rolling five year extensions.
The world's leading multi-participant loyalty programme, Air Miles' partners, Global banking conglomerate HSBC , and the UAE's major supermarket chain Spinneys , have signed a five-year rolling extension to their current agreements.

With HSBC and Spinneys prolonging their partnership with Air Miles, their customers will continue to earn Air Miles on all their transactions and enjoy a wide range of rewards.

"We have worked with Air Miles very successfully for the past seven years and the benefits it has provided us are self evident. HSBC has reported a very healthy increase in spend levels together with significant new customers, since partnering with
Air Miles,' Lester Wynne Jones, Head of Personal Financial Services, HSBC said.

HSBC credit card users are automatically enrolled into the Air Miles programme when they receive their cards. They are given Air Miles for every credit card purchase worldwide.

"We have experienced first hand the popularity of Air Miles with our customers. They value the added benefits the programme offers which help ensure that their banking experiences are second to none and it is clear from the data available that they value the rewards they can collect," he added.

For Spinneys , CEO Jannie Holtzhausen expressed his satisfaction with the loyalty programme. "Our customers are enjoying the free rewards they receive from their everyday shopping at Spinneys ," he said.

Air Miles Middle East CEO Dave Battiston said HSBC and Spinney's results were a testament to the benefits its award-winning loyalty programme delivers.

"We stand by our track record of profitably changing our customers' shopping behaviour by offering rewards that help members make the most of their daily spend," he said. "Through these partnerships we will continue to provide card-holders an unparalleled shopping experience. It only goes to reinforce our position as the leading shopping loyalty programme in the region and is outward recognition of the benefits Air Miles can bring."

At the same time as this long term renewal of commitment from our key partners, Loyalty Management Group, the operator of the Nectar Loyalty programme in the UK, increased their shareholding in RMMEL to 60%.

Air Miles Middle East operates across the UAE, Bahrain and Qatar and already has over 1.4 million members. The free-to-join programme with over 100 market-leading participants including Damas, Lamcy Plaza, Al Rostamani Travel and Holidays, Royal & Sun Alliance, Pan Emirates Home Furnishing, Al Ansari Exchange, Bin Sina Pharmacy and Adidas among others has come a long way since its launch seven years ago.

Air Miles members are able to exchange their earned Air Miles for more than 1,000 different gifts and experiences, ranging from jewellery and electronic goods to adventure trips and holidays.

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About Air Miles, Middle East:
Air Miles is the Middle East's leading multi-participant loyalty programme. Since its launch in 2001, the programme, which is free to join, has grown exponentially, with more than 1.4 million members enrolled from over 700,000 households in the UAE, Qatar & Bahrain. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.

Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE, Qatar and Bahrain, and is part of the Loyalty Management Group that has been running successfully in the UK ('Air Miles' & more recently 'Nectar'), Canada, the Netherlands and Spain for the past 20 years.

Members can collect Air Miles from a massive total of over 100 market-leading participants including: HSBC , Spinneys , Damas, Lamcy Plaza, Al Rostamani International Exchange, Al Rostamani Travel And Holidays, Gulf Greetings, Royal & Sun Alliance, Hertz, Bin Sina Pharmacy, Hilton Hotels, CineStar Cinemas, Pan Emirates Home Furnishings, Rotana Hotels, Jawad Business Group (FCUK, Monsoon, Hush Puppies, Brantano Shoe City), Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, Adidas, Oriental Stores, Emax, Al Jaber Optical, Compume, Al Ansari Exchange, Emirates Post and many more.

Air Miles offers a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.

RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.

For more information, please visit www.airmilesme.com and www.airmilesincentivesme.com

© Press Release 2008