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Dec 04 2007

The Style Network launches on SHOWTIME


New & Exclusive Lifestyle channel that is irresistible

Dubai, December 4, 2007: Showtime Arabia announced today the launch of The Style Network exclusively on its network consistent with its on going strategy of delivering premium and targeted channels. Glamorous, trendy, and inspiring, The Style Network is the destination for all women who want to look and feel their very best. The programming specifically targets females18-49 with a passion for the best in relatable and inspiring lifestyle. With original series and specials featuring beauty, leisure, home, weddings and fashion, its lifestyle programming that’s irresistible.

Available only on Showtime , The Style Network is now a 24/7 source of information for the latest updates on the trends in high fashion, beauty, home and lifestyle balanced with realistic viewpoints on how today’s woman can apply those trends. Key shows on the channel include;

Style Star: Takes an intimate look at one celebrity and her fashion sensibility as it has evolved through the years. With the help of stylists, experts, people watchers, and Style’s library footage, you’ll see the style secrets of today’s top celebrities.

Fashion Police: A weekly roundup of the hottest looks on film, television, the Red Carpet, and the runway. From the latest clothing and accessories to the coolest

workouts and hangouts, Fashion Police captures the most arresting tastes and trends of all our favourite celebrities.

The Look For Less: The show for any woman who loves a bargain. Whether it's this season's mod chic or the glossy glamour lip color from the runways, host Yoanna House shows you how to get the hottest looks without breaking the bank.

Developed by the owners of E! Entertainment, Style is the best lifestyle network in the US, and is ranked #1 with over 52 million subscribers.

Emad Morcos VP Business Development at Showtime Arabia said, ‘This channel and the programming on it is about empowering women to discover their own individuality with help through informative content, helpful tips and expert friends. We know that media platforms dedicated to women’s passions are successful the world over, by launching this channel exclusively to our platform, Showtime brings something that is aspirational and fun to the fashion conscious women in the region’. Morcos also added, ‘Initially prime time viewing will be subtitled in Arabic and over the course of 2008 most of its content will be subtitled.’

-Ends-

About Showtime Arabia
Showtime Arabia is the leading Pay TV network in the Middle East and North Africa broadcasting the very best and latest blockbuster movies through its exclusive deals with the leading Hollywood studios including Paramount, Dreamworks, Sony Columbia, NBC Universal, Disney and local producers; exclusive premium sports including the world’s most popular football league the Premier League, the Rugby World Cup and other major sporting events; and the best international series and shows including Desperate Housewives, Lost, Prison Break and Ugly Betty to name just a few, first on TV and one full year before any other channel.

Showtime Arabia is based in Dubai and produces 23 premium channels branded SHOWCINEMA, SHOWMOVIES, SHOWSPORTS, SHOWSERIES, SHOWCOMEDY, SHOWKIDS, SHOWTODAY and SHOWSHASHA. We acquire, produce and package the best programs to deliver an exciting and broad range of programming to meet all of the family’s entertainment needs. Our owned channels are complemented with a premium selection of international partner channels including global brands like Disney Channel, Discovery, MTV, CNN, CNBC and BBC.

Our commitment to our customers goes beyond the region’s best programming. With SHOWBOX, the most advanced and first digital video recorder in the region, and SHOWGUIDE, our electronic programming guide and print magazine. Via the SHOWBOX we have also launched SHOW ON DEMAND the region’s first video on demand service. Showtime Arabia uses an innovative company culture and technology to provide customers the maximum TV viewing experience.

For information contact:
Ahmed Negm
Public Relations Manager
Showtime
Tel: + 971 (0) 4 367 7346
Fax: + 971 (0) 4 367 7348
Email: Ahmed.Negm@showtimearabia.com
www.showtimearabia.com

Jennie Brown
Impact Porter Novelli
Tel: +971 4 3304030
Mobile: +971 50 8886316
Email: j.brown@ipn.ae

© Press Release 2007


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