Nov 21 2007
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du declared 'Best Brand' at Telecoms World Awards Middle East 2007
Dubai: 21 November 2007 - du , the UAE's new telecom operator, was voted the 'Best Brand' for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007, Dubai on 19 November.
du also received top honours as a finalist in the Best New Service, Best Customer Experience and Best Operator categories, while CEO Osman Sultan placed among the finalists for the Special Merit Award.
The Telecoms World Awards Middle East has been instituted to recognize and celebrate leaders, innovators and pioneers in the industry. The ceremony was held on the sidelines of The Telecoms World Middle East 2007, the region's leading forum for CEOs of regional as well as international telecom operators and key enterprises. The summit runs until 21 November.
Pitted against telecom heavyweights such as Saudi Telecom , Zain , etisalat and 2 Connect , du won the award for its highly creative and path breaking branding initiatives. Its phenomenal success in breaking the one million subscriber mark within nine months of its launch, representing a market share of over 22 per cent, also scored points in its favour.
The award was presented to du at a ceremony designed to reward companies and individuals that have demonstrated an unparalleled ability to succeed, continually set standards of excellence and have the potential to be the telecom industry's future stars.
The region's leading telecom summit Telecoms World Middle East 2007, has attracted over 400 participants from more than 55 key regional carriers, operators and ISPs worldwide. It offers networking opportunities for industry entities, leading investors, financiers and telecom authorities from around the world.
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du .
www. du .ae
© Press Release 2007
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