Nov 17 2007

Pass the Cheer: Holiday Coffee & Beverages return to Starbucks

Starbucks Toffee Nut Latte
Starbucks Toffee Nut Latte

Much-Anticipated Bold & Spicy Starbucks Christmas Blend returns for its 24th year

Dubai; November 17, 2007 - The tradition continues at Starbucks this holiday season with the return of festive favourites. Starbucks most anticipated seasonal coffee, Starbucks Christmas Blend and the rich Toffee Nut Latte return to brighten the holiday season, in selected stores across the Middle East, for a limited period.

First blended 24 years ago, Starbucks coffee buyers were challenged to create a blend that was ideally suited for and would stand up to the rich flavours of the Holiday season. The result was a special combination of Latin American, Asia-Pacific, and rare, aged Indonesian beans roasted and blended to perfection by Starbucks coffee experts. Bold with a mellow spicy smoothness, Starbucks Christmas Blend is a perfect complement to seasonal foods or alone as a delicious brewed coffee enjoyed morning or night that embodies the warmth and joy of the holiday season.

"The unique and subtle taste of Starbucks Christmas Blend comes from rare, aged Indonesian beans (aged for three to five years) that yield the blend's hallmark flavour and deep spicy notes that go so well with the spicy, nuttiness of the holiday foods and treats," says Antoun Abou Jaoude, Marketing Manager of Starbucks Middle East.

"Fans of Starbucks Christmas Blend are encouraged to pair the coffee with Starbucks seasonal treats introducing Swiss Roll, a delicious medley of chocolate mousse and strawberry jam snuggled at the heart of the chocolate sponge cake and coated with rich chocolate glaze, and a delightful juicy Meat Pie made with beef and carrots with hints of onion and garlic embedded in a quiche shell," added Abou Jaoude.

"Those with a sweet tooth," says Abou Jaoude, "would appreciate the inviting Toffee Nut Latte, a rich and buttery beverage of sweet toffee and the warm flavours of toasted nuts, blended to perfection with smooth espresso and velvety steamed milk. This festive beverage is topped with whipped cream and toffee flavoured sprinkles for a handcrafted touch."

The magic about Starbucks though is that apart from the classic and seasonal coffees and blends, at Starbucks coffees you can find some very special ideas for holiday gifts that will thrill both your family and friends.


About Starbucks
Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com

About M.H.Alshaya Co. (UAE)
M.H.Alshaya Co. is one of the leading retail companies operating in the Middle East; and is the franchisee for more than 40 International retailer brands including H&M, Starbucks Coffee, Mothercare, Debenhams, Boots, The Body Shop and Foot Locker. Based in Kuwait, Alshaya operates more than 1200 internationally branded stores across 13 countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, Jordan, Cyprus, Turkey, Russia, Egypt and Poland. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 13000 employees from 37 nationalities. You can also access more information on our company by going to www.alshaya.com http://www.alshaya.com

Media Inquiries:
Tania Harasimiuk/Sami Al Shorafa
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556
T.Harasimiuk@asdaa.com / S.Alshorafa@asdaa.com

© Press Release 2007

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