Nov 12 2007 |
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Aruba sees increased ME sales with its new product
DUBAI -- US firm Aruba Networks Inc is expecting a more than 100-per cent growth from its last year's turnover of Dh18.36 million ($5 million) in the Middle East following the launch of its new product.Aruba officials yesterday unveiled 802.11n, a wireless communications platform that "prioritises" air traffic messages and secures mobility solutions.
Dominic Orr, company president and CEO, said the new product is an all-wireless network that promises to rival the performance of a wired network.
He stressed the importance of the Middle East market saying that the region has more than the 15 per cent market share posted by the US for Aruba's global sales.
Orr and Khalid Laban, Aruba's vice-president for the Middle East and Africa, said the target market in the region includes the education, hospitality, healthcare, petrochemical and government sectors.
Aruba is currently doing projects for the UAE's Landmark stores warehouses, Wellcare Hospital, Crowne Plaza Hotel and Ajman University.
It also tens of millions of dollars worth of projects with the world's biggest oil company and the Samba Financial Group (formerly Saudi American Bank).
In the US, Aruba has current projects with the Department of National Defence that will eventually involve, among others, 100,000 access points in 100 US Air Force bases.
Laban said that 802.11n makes a user deliver unified mobile applications that other wired and wireless networks cannot provide due to limitations in product architecture, integration, security or performance.
But he stressed that unified mobile networks such as Aruba's new product will support more applications, require less hardware and are less expensive.
He said that 802.11n also provides a platform on which applications can be built in the future while enabling previously installed network to adopt the new product.© Khaleej Times 2007
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