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Oct 30 2007

'Wow' From du - One Recharge Card, 2 Choices: 'With More Credit' Or 'With More Time'

'Wow' From du - One Recharge Card, 2 Choices: 'With More Credit' Or 'With More Time'
Dubai, 30 October 2007 - du , the new telecom operator in the UAE continues to maintain the legacy of bringing innovative products to the UAE, with the launch of one of the WORLD's FIRSTS for prepaid mobile customers. WoW, du 's revolutionary new recharge card, which stands for 'With more credit - that provides a whopping 20% extra credit Or With more time', is available in all du authorized outlets throughout the UAE and du 's online shop (e-shop) from today. Extra credit of 20% is an introductory limited period offer till 31 December 2007, 15% will be applied thereafter.

Instead of the single option provided by its competitor's recharge cards, WoW provides du Pay as you Go customers two options everytime they recharge their line. Customers now have the freedom to choose between 'more credit' or 'more time'.

Currently customers recharge their Pay as You Go (pre-paid) lines and receive credits which do not expire as long as the customer renews the line annually. The WoW card provides this and more. It provides customers with another option every time they recharge. This is the "more credit" option while the standard option is now labelled as "more time"

While the entire 'more credit' balance has to be used up within a specified validity period, each recharge denomination will have a unique validity period for the 'more credit' option: the AED20 recharge card gives a value of AED24 valid for 10 days on recharging with the 'more credit' option, AED50 gives a value of AED60 valid for 15 days, AED100 gives a value of AED120 valid for 20 days and AED200 gives a value of AED240 valid for 30 days

Explaining how the choice is more than ever in the hands of customers, not only through the entrance of another Telco player, but every time they recharge their new card, Osman Sultan, CEO du said: " du is proud to offer the UAE a breakthrough product such as the WoW recharge card, which will change the mobile market completely, given the extremely high percentage of Pay as You Go lines in the UAE. Just as the Pay by the Second billing contributes to reducing mobile charges for customers in the UAE, so the WoW card is another radical product delivered by du to the benefit of customers across the UAE. We continue to increase value, convenience and comfort for our customers, through innovation."

This new recharge method would appeal to all kinds of prepaid customers. Customers who have regular to high usage would prefer to use the 'more credit' option for every recharge while customers with low usage could plan to use the 'more credit' option on occasions where they need to make more calls within a short period of time for e.g. weekends or during festivals etc.

For every recharge all du prepaid customers have the freedom to choose between the 'more credit' option by entering *136* # or the 'more time' option by using the regular method of *135*#. However, customers are not obliged to make the choice when they buy their recharge card,

To make it easy for the customer, du is introducing a NEW look recharge card called WoW which has all the details of the two options printed on it. The 'more credit' option is also available with any of the existing recharge cards in the market

Customers can activate one option on one recharge and activate another option on a subsequent recharge and have both the options available at any given point of time.

Customers will get to see both the 'more credit' and the 'more time' balances after every call and during a balance enquiry.

WoW recharge cards are available at all du shops, in over 1200 points of sale across the UAE and all du shops and distributors.

-Ends-

About du
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du . www. du .ae

For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel :+9714 3693828
Fax: +9714 3604440
e-mail: bina.mathews@ du .ae
www. du .ae

© Press Release 2007


© Copyright Zawya. All Rights Reserved.


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