Oct 30 2007
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'Wow' From du - One Recharge Card, 2 Choices: 'With More Credit' Or 'With More Time'
Dubai, 30 October 2007 - du , the new telecom operator in the UAE continues to maintain the legacy of bringing innovative products to the UAE, with the launch of one of the WORLD's FIRSTS for prepaid mobile customers. WoW, du 's revolutionary new recharge card, which stands for 'With more credit - that provides a whopping 20% extra credit Or With more time', is available in all du authorized outlets throughout the UAE and du 's online shop (e-shop) from today. Extra credit of 20% is an introductory limited period offer till 31 December 2007, 15% will be applied thereafter.
Instead of the single option provided by its competitor's recharge cards, WoW provides du Pay as you Go customers two options everytime they recharge their line. Customers now have the freedom to choose between 'more credit' or 'more time'.
Currently customers recharge their Pay as You Go (pre-paid) lines and receive credits which do not expire as long as the customer renews the line annually. The WoW card provides this and more. It provides customers with another option every time they recharge. This is the "more credit" option while the standard option is now labelled as "more time"
Explaining how the choice is more than ever in the hands of customers, not only through the entrance of another Telco player, but every time they recharge their new card, Osman Sultan, CEO du said: " du is proud to offer the UAE a breakthrough product such as the WoW recharge card, which will change the mobile market completely, given the extremely high percentage of Pay as You Go lines in the UAE. Just as the Pay by the Second billing contributes to reducing mobile charges for customers in the UAE, so the WoW card is another radical product delivered by du to the benefit of customers across the UAE. We continue to increase value, convenience and comfort for our customers, through innovation."
For every recharge all
prepaid customers have the freedom to choose between the 'more credit' option by entering *136*
To make it easy for the customer, du is introducing a NEW look recharge card called WoW which has all the details of the two options printed on it. The 'more credit' option is also available with any of the existing recharge cards in the market
Customers can activate one option on one recharge and activate another option on a subsequent recharge and have both the options available at any given point of time.
Customers will get to see both the 'more credit' and the 'more time' balances after every call and during a balance enquiry.
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du . www. du .ae
© Press Release 2007
© Copyright Zawya. All Rights Reserved.
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