Oct 20 2007

Mawarid Finance launches Emirati-inspired marketing campaign

Traditional expression "Falak Tayyeb" taglines the company's commitment to local society
Dubai - Mawarid Finance has launched its "Falak Tayyeb" marketing campaign to officially announce its activities as a new finance company in the UAE.

"Falak tayyeb" - roughly translated as "consider it done" - is an expression used daily by GCC and other Arab society in almost every social and business interaction.

"It highlights our company's business processes such as the human touch and positive instant response to our clients' needs," said Mohamed Al Neaimi, CEO of Mawarid Finance .

"The campaign demonstrates Mawarid 's eagerness to be an active contributor to the nation's development and draw its vision and strategy from our traditional community. Using the 'Falak Tayyeb' tagline underlines our continuous commitment to meeting our clients' wishes and requirements."

The integrated marketing campaign uses print and radio advertising, focused online communications, roadshows, and promotions in major shopping malls around the UAE.

Mawarid Finance is a private joint stock company established in Dubai end of 2006 with a paid-up capital of one billion dirhams. The company plans to introduce a new vision within the Islamic finance sector to both retail and corporate customers in the region.

Mawarid offers its clients in the UAE a variety of superior services and unique investment opportunities across a range of products servicing individuals , institutions medium and small size company as well as corporations ,All Mawarid 's products are Sharia'a-compliant and based on principles such as Ijarah, Istisnaa, Mudharaba, Musharaka, and Wakala.

Mawarid draws its strength from a solid vision for the future articulated by a team of leading international and local industry professionals. They drive the company's ambitious growth strategy in operations, sales and marketing, and communications, using their exceptional capabilities to accurately implement corporate plans.

As well as focusing on the UAE, Mawarid is assessing opportunities to launch its products and services in other core markets. Such opportunities are always carefully assessed on individual merits to ensure that the most compelling transactions are undertaken for the benefit of clients and shareholders, irrespective of industry, size, or location.

- Ends -

For more information, please contact:
Yasmine Al Husseiny
Milestones Marketing Communications FZ LLC
Bldg.8, Office 413, Dubai Media City
P.O. Box 72280, Dubai, U.A.E.
Tel: +971 4 3658492
Fax: +971 4 3678097
Mob: +971 507096716

© Press Release 2007

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