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du-ARY Alliance in 'Value Back Offer' for ARY customers

du SIM and airtime part of ARY's loyalty offer
Dubai: 05 July 2007 - du , the new telecom operator in the UAE, today announced an alliance that will make du SIM cards and airtime part of a loyalty card scheme offered to UAE subscribers by ARY Group . A family-run organization ARY has a strong base in Pakistan, India, UAE, UK and USA.

"The deal provides du access to a significant and growing market throughout the UAE and goes a long way in strengthening ARY's value proposition for its subscribers," said Osman Sultan, CEO of du . "Our partnership with ARY presents an excellent opportunity to expand on and consolidate our customer base, while offering ARY subscribers a glimpse into the complete and friendly telecom experience associated with our name."

ARY's loyalty card scheme enhances value-back on purchases of all ARY products. And, as part of its deal with du , ARY is offering UAE ARY loyalty card holders a du SIM and airtime in a value-back programme. The formula is simple - members purchase ARY items and get a credit of ARY Dollars which they can utilise as airtime on their du SIM. They can also use this on the BPN (The Business Partner Network), which has different product brands, electronics, restaurants etc on board.

Mohammed Iqbal, Chairman, ARY DIGITAL said: "Our partnership with du is driven by the desire to increase our value offering to our subscribers, rewarding their loyalty with a du SIM card and airtime at no extra cost. This alliance will bring value added benefits to our customers."

ARY began operations as a gold business, in four distinct areas including gold bullion, jewellery, refinery and manufacturing. In parallel to this, ARY now has Digital TV, ARY International Money Exchange, ARY Cash & Carry and ARY Real Estate. Its latest venture, ARY Telecoms, is fully operational in Pakistan and its call card is considered to be the second most widely used in the country.

Among the group's leading ventures is ARY Digital, the fastest growing South Asian TV channel, reaching over 107 countries. It offers a diverse programme range spanning sports to politics, culture to fashion, sitcom to game shows, education, entertainment and religion. The channel's most popular interactive shows include the live current affairs programme and the ARY SAF stars Gold Quiz. ARY Digital also has a dedicated 1,200-line telephone exchange to facilitate interaction with the viewers.

-Ends-

About du
du, the new telecommunications company in the UAE, was launched on 11 February 2007 throughout the UAE. Among du 's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments and Self Care. du business offers include Closed Business User Group and preferred International Destinations.

du shops were launched on 25 February 2007, supporting the delivery of du products and services to customers.

du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du .

www. du .ae

For further information, please call:
Bina Mathews
PR Manager
du
Mobile: +971 55 4577984
Tel :+9714 3693828
Fax: +9714 3604440
e-mail: bina.mathews@ du .ae

© Press Release 2007