Mar 05 2007 |
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Starwood plans two new Four Points brand hotels in Dubai
Dubai - Starwood Hotels & Resorts Worldwide, Inc is set to re-launch the Four Points brand with the upcoming opening of two new Four Points hotels in what is arguably the most dynamic and high-profile market in the region.The Four Points by Sheraton, Sheikh Zayed Road, Dubai will be housed in a multi-story glass and steel building with 43 floors. Opening in mid 2007, the hotel will have a strategic location on Sheikh Zayed Road, at the heart of Dubai's financial centre.
The Four Points Downtown Dubai will also open in mid 2007 in the Golden Sands area of Dubai. A newly built property, the hotel will cater to the business and family segment visiting Dubai and looking for a comfortable and stylish hotel is quieter surroundings.
The hotels are owned by Golden Sands Hotels LLC, a subsidiary of the Arenco Group , a Dubai-based company with diverse interests in real estate, including hotels. The company has its origins in the 1970s, when it was established as one of the first architectural and engineering firms in the UAE.
"Four Points by Sheraton is an uncomplicated brand cutting through the competitive clutter, offering an intelligently designed hotel that is outstanding for its approachable hospitality and highly desirable amenities. Four Points by Sheraton provides good, honest value. " said Sandy Swider, Vice President, Four Points by Sheraton.
"Developing the footprint of our brands in our Division is one of our most important objectives and certainly Dubai has proven to be the destination with the highest potential for our brands" said Roeland Vos, President of the Europe, Africa & Middle East Division of Starwood.
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