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Mar 03 2007

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Two New Four Points by Sheraton Hotels Poised to Join the Skyline of Dubai

The Four Points by Sheraton, Sheikh Zayed Road, Dubai will be housed in a multi-story glass and steel building with 43 floors. Opening in mid 2007, the hotel will have a strategic location on Sheikh Zayed Road, at the heart of Dubai's financial centre.

The Four Points Downtown Dubai will also open in mid 2007 in the Golden Sands area of Dubai. A newly built property, the hotel will cater to the business and family segment visiting Dubai and looking for a comfortable and stylish hotel is quieter surroundings.

The hotels are owned by Golden Sands Hotels LLC, a subsidiary of the Arenco Group , a Dubai-based company with diverse interests in real estate, including hotels. The company has its origins in the 1970s, when it was established as one of the first architectural and engineering firms in the UAE.

"Four Points by Sheraton is an uncomplicated brand cutting through the competitive clutter, offering an intelligently designed hotel that is outstanding for its approachable hospitality and highly desirable amenities. Four Points by Sheraton provides good, honest value. " said Sandy Swider, Vice President, Four Points by Sheraton.

"Developing the footprint of our brands in our Division is one of our most important objectives and certainly Dubai has proven to be the destination with the highest potential for our brands" said Roeland Vos, President of the Europe, Africa & Middle East Division of Starwood. "We want to thank Golden Sands Hotels LLC for their trust in the Four Points brand for a great hotel, with a perfect address in Dubai".

The Four Points by Sheraton Sheikh Zayed Road, Dubai will offer 406 guest rooms, consisting of 288 guest rooms and suites plus 118 one, two and three-bedroom units for long staying guests. The hotel also boasts six meeting rooms, an all day dining outlet with three different themes, a lobby bar/lounge and a fitness centre with pool facilities.

The Four Points by Sheraton Downtown Dubai will offer 252 oversized rooms, designed with the Middle Eastern traveller in mind. The hotel will also feature a gym, business centre facilities and a coffee shop.

For the self-sufficient traveler, Four Points by Sheraton aims to provide a high level of comfort and little indulgences while away from home from a great bed to a perfect cup of coffee to free high speed Internet access and free bottled water.

With the opening of these hotels, future guests in Dubai will be introduced to the brand's signature Four Comfort Bed. Celebrating "simple pleasures," the brand will also be providing simple tips to make life less complicated and launching a series of great looking new interior design packages.

Four Points by Sheraton, with more than 130 properties in 22 countries, is owned by Starwood Hotels & Resorts Worldwide , Inc. and is consistently rated as a top performer in the mid-priced category by Business Travel News' "Annual U.S. Hotel Chain Survey."

-Ends-

Starwood Hotels & Resorts Worldwide , Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced Aloft^SM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com/pressclub.

For more information, please contact:
Maha Saad
Regional Director of Public Relations
Starwood Hotels & Resorts Middle East
Tel: +20 12 3192140
Email: maha.saad@starwoodhotels.com

Mouna Ouni
PR Manager
Sheraton Abu Dhabi Hotel & Resort

© Press Release 2007