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Manchester United Soccer Schools Confirms Participation In Sportex

24^th November, 2006: Manchester United Soccer School(MUSS) would be present in all its red glory, as its trademark inflatable machine invites youngsters to test their shooting skills, at the 4^th edition of Sportex, scheduled from 27 -29 November 2006, at Dubai World Trade Centre.

Manchester United Schools Schools has confirmed its participation in Sportex . The confirmation of MUSS' involvement in the largest B2B sports exhibition in the region is part of Dubai Sports City's sponsorship of the event.

Confirming the participation, Mike Duxbury, Head Coach for MUSS said: "We are participating in Sportex under the larger umbrella of Dubai Sports City. Since Sportex is the largest business event dedicated to sports in the region, we aim to utilize this opportunity to create better awareness for the Manchester United Soccer Schools."

"Through Sportex, we want to highlight the holistic child centric approach deployed in our coaching and training of children. We firmly believe that football can teach children important life lessons like setting goals, maintaining a positive attitude, making correct decisions and working hard to achieve one's optimum level. In fact our participation in the last edition of Sportex generated a very positive response. So we have decided to extend our participation and make it more interactive", said MUSS Project Coordinator Andy Dixon.

According to Mr. Abdul Rehman Falaknaz, President of International Expo Consults(IEC), which organizes the event: "Sportex -06 is hugely focusing on introducing sports to children in the Middle East. As part of our drive to promote sports, healthy and an active life style, we are planning a lot of interesting activities, informative and pure fun sessions for youngsters. We are sure the Manchester United Soccer Schools' participation will be a hit with soccer enthusiasts and would inspire many more children to take up the game."

As part of the Manchester United Soccer Schools coaching philosophy that focuses on individual skills, MUSS would bring the innovative Speed Gun to Sportex. Speed Gun is a system which looks at improving a player's shooting technique. A player strikes the ball and directs it towards a panel. Each time the panel is hit, a mile per hour(mph) reading is given which indicates how fast the ball is traveling.

According to Mike Duxbury, a former England international who played for Manchester United for over ten years, "the speed gun concept which looks at improving a player's technique is only one part of the unique innovative soccer equipment used by Manchester United Soccer Schools."

In addition, the presence of a representative throughout the course of the event would facilitate first hand information on aims, activities and programme modules offered by MUSS in Dubai.

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Editor's Note & Media Contacts
International Expo-Consults L.L.C. is an internationally recognised and professionally headed trade show management company with an impressive track record of over a decade in the Asia -Pacific region.

IEC is the specialist exhibition arm of the Dubai based Falak Holding - leading Middle East corporate group with international aspirations. Worth over US $5 billion, Falak Holding is a major stakeholder and investor in the gargantuan Sports City - the most ambitious sports project till date in the entire world. Converging diverse business interests across a spectrum of industries, Falak Holding has been instrumental in infusing new business synergies in the entire Middle East region, particularly, Dubai.

IEC excels at creating high profile, highly focused business exhibitions and expositions, which serve as highly effective business interfaces for buyers and suppliers from around the world. With a highly impressive track record in exhibition management, spanning well over a decade, IEC has emerged as a specialist in trade show management in the entire Middle East and the North Africa.

IEC's growing tradeshow portfolio serves a diverse range of industries spanning the Amusement, Automotive Aftermarket, Chemicals & Petrochemicals, Leisure, Sports, Signage & Graphic Imaging, and Franchising. Many of these trade shows have evolved into powerful brands that consistently attract the biggest and the best names in their respective industry.

For Further Information Contact
Shazia T. Kamili
Ikon Advertising & Marketing - FZ LLC
Dubai Media City
Mobile: 7264392
Tel( 0):00971 50 3913351
Email:shazia@ikonme.com

© Press Release 2006