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Aspect Software partners with CTSoft to expand in the region

Al Yousuf Group Company will market sophisticated contact centre technology

Dubai, United Arab Emirates

Aspect Software, Inc., the world's largest company solely focused on contact centres, has announced that the UAE based CTSoft of the Al Yousuf Group will distribute Aspect products in the Middle East and Africa.

With expertise in services like systems integration, business and technology consulting and post-sales support in the contact center space, CTSoft maintains a strong channel network of established players in the enterprise IT and telecom solutions industry. It has a widespread customer base in core verticals like banking and telecom, utilities, retail and transportation.

"This region has experienced robust market expansion in terms of service portfolios, verticals and numbers of contact centres," said Vipin Jethi, general manager, Sales and Marketing, CTSoft Middle East and Africa. "This partnership will give our growing customer base access to state-of-the-art contact centre technology, including automatic call distributors, predictive dialers, interactive voice response systems and workforce management software. Together, Aspect Software and CTSoft can help these companies achieve their customer service, collections, and sales and telemarketing objectives."

"UAE businesses have always been a step ahead of their counterparts in other countries in the Middle East. Harnessing the benefits of advanced telecommunications - increased functionality with reduced costs - is one way they will stay ahead of the competition," said Daoud S. Eid, Director of Al Yousuf's IT Companies.

To drive CRM strategies in organisations, CTSoft distributes the Aspect suite of products and solutions. Products like Aspect EnsemblePro, the flagship product of Aspect Software unites inbound, outbound and blended multi-channel contact (voice, e-mail, web and fax). Other Aspect products on offer include the Spectrum Automatic Call Distribution (ACD) that offers reliable ACD functionality with sophisticated computer telephony integration (CTI) applications; Unison and Aspect Conversations Predictive Dialer, which are comprehensive outbound customer contact products that maximise agent productivity and enhance call centre efficiency.

Adding further value to the call centre maturity matrix are Aspect Work Force Management and Performance Optimisation Solutions that address diverse staff forecasting, scheduling and tracking needs that ensures efficient response to multi-channel customer contacts.

"Our relationship with CTSoft will enable companies in this region to benefit from the same products that are already successfully transforming the customer-company experience and creating tangible business benefits for enterprises in the U.S., Europe and Asia Pacific," said Pramod Ratwani, vice president, Aspect Software, Asia Pacific and the Middle East,. "We are look forward to working with CTSoft in such a vibrant market."

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About CT Soft:
CT Soft is a leading provider of contact centre solutions and services that enable organisations to effectively manage and optimise customer interactions. Promoted by the Al Yousuf Group, one of the leading commercial groups in the UAE, CT Soft operates across the Middle East and Africa with a focus on addressing critical business needs of organisations in verticals like banking and finance, telecom, aviation, automobiles, hospitality and healthcare. Pan regional presence, multi skilled resources and strategic alliances with globally renowned organisations like Aspect Software, Advatel and eGain has helped CT Soft provide best of breed technology solutions and services to organisations in the call centre space.

About Al Yousuf
Al Yousuf LLC was founded in Dubai in 1953 and since that time has steadily grown to become one of the leading commercial groups in the UAE. Al Yousuf operates across a wide range of industries, including automobiles, marine, manufacturing, real estate, information and communication technology, electronics goods and chemicals.

With 'partnership' at the core of all its activities, the Group has developed strong value-added relationships with major international brands Chevrolet, Yamaha, Daihatsu, Daewoo and Suzuki in the auto and marine segments, LG in electronics, and ATI/Sapphire, Avaya, CNet, Concerto-Aspect, Epson, NEC, SimpleTech, ViewSonic and Western Digital in the ICT sector.

© Press Release 2006