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Sep 04 2005

Al Yousuf Opens "Biggest Ever" LG Electronics Showroom at Dubai's Ibn Battuta Shopping Mall

After Sales Service and Support a Top Priority, Says CEO
Dubai, United Arab Emirates - Consumer electronics and home appliance users have never had it so good - the UAE's Al Yousuf Group has created its biggest ever, state-of-the-art showroom at Dubai's Ibn Battuta shopping mall.

In addition, Al Yousuf, the UAE's sole supplier of LG consumer electronics and home appliances, today announced that will again be conducting a unique after sales and support initiative - "Happy Service Day" - for its existing customers, whereby they are entitled to free service all day long.

The free service day offer covers the entire range of LG products sold by Al Yousuf showrooms.

"Happy customers are the only kind worth keeping," said Eqbal Al Yousuf, President and CEO of the Al Yousuf Group, who spoke at the Ibn Battuta showroom opening.

"Through the introduction of new and improved showrooms, such as our latest and biggest ever at Ibn Battuta shopping mall, and by marketing to users in a customer-centric way, Al Yousuf is adding value to the LG brand in the UAE. We are communicating to customers that we consider them to be customers for life," added Al Yousuf.

The Ibn Battuta showroom carries the complete LG electronics range, from air conditioners and refrigerators to plasma televisions.

During the launch promotion for the store, which runs 3 September to 3 November, customers patronizing the Ibn Battuta LG-Al Yousuf showroom could win a raffle draw for an LG Home Package consisting of home appliances and electronics items.

Also present for the opening of the showroom were LG Electronics senior executives: K.S. Park, President of LG Overseas Sales and Marketing; K.H. Kim, President of LG Middle East and Africa; and C.H. Lee, President of LG Gulf.

"LG customers are among the happiest in the region, and largely because of the extraordinary lengths we and our partners go to ensure that they receive the very highest levels of after sales service and support," said K.S. Park, President of LG Overseas Sales and Marketing.

"The latest Al Yousuf showroom represents best what we consider to be most important in service provision to our valued LG customers - value and quality marketed in a customer-friendly way," he added.

The new Al Yousuf showroom can be found in the Andalusia court of Dubai's Ibn Battuta shopping mall, the world's largest themed shopping mall.

Al Yousuf recently opened a showroom in Ras Al Khaimah and has plans to open future stores in new developments across the Emirates.

- Ends -

About Al Yousuf
Al Yousuf LLC was founded in Dubai in 1953 and since that time has steadily grown to become one of the leading commercial groups in the UAE. Al Yousuf operates across a wide range of industries, including automobiles, marine, manufacturing, real estate, information and communication technology, electronics goods and chemicals.

With 'partnership' at the core of all its activities, the Group has developed strong value-added relationships with major international brands Chevrolet, Yamaha, Daihatsu, Daewoo and Suzuki in the auto and marine segments, LG in electronics, and ATI/Sapphire, Avaya, CNet, Concerto-Aspect, Epson, NEC, SimpleTech, ViewSonic and Western Digital in the ICT sector.

About LG Electronics, Inc.
LG Electronics, Inc. (Korea Stock Exchange: 066570.KR) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics conducts its business in three main areas: Digital Display & Media, Digital Appliances, and Telecommunications Equipment & Handsets.

LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever. For more information, please visit www.lge.com

For more information, please contact:
Wallis Marketing Consultants
WMC FZ - LLC
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2801
Email: info@wallismc.com

© Press Release 2005

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