Amman, Jordan - Advertising, CRM and digital specialist Wunderman, part of the MENACOM Group, was recently awarded the Pikasso d'Or Gold Award for its development of City Mall's branding campaign, "Nothing can pull you away from the city's favorite." This distinguished award was presented to the agency during the annual Pikasso d'Or Awards ceremony, held February 24 at the Four Seasons Hotel Amman.
The Gold Award is the highest honor bestowed at the Pikasso d'Or Awards; it is given out in four industry-related categories each year by outdoor advertising specialist Pikasso Jordan, following the winners' careful selection by a jury. Wunderman received the coveted award in the Networks category for its prolific City Mall campaign, marking a key milestone in the fruitful relationship between the agency and the city's favorite shopping destination.
Commenting on the occasion, Wunderman Country Manager Michael Zeiler said, "As a leading agency for integrated communication in Jordan and worldwide, we at Wunderman always strive to provide our clients with creative campaigns of the highest international standards. It is an honor to receive this award, which is testament to the mutual trust we have built up with City Mall, and we would like to thank them for all their support."
In addition, City Mall Marketing Manager Tala Al-Daoud remarked on the award, saying, "We would like to congratulate Wunderman on this well-deserved award, and are very pleased to have our campaign acknowledged by such an honor. We feel that this campaign exudes the kind of image we want to portray to our customers, and believe that it is an honest reflection of the experience guests receive when they visit City Mall time and time again."
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Wunderman operates under the MENACOM Group, part of the WPP and Y&R brands. With its headquarters in Dubai, MENACOM is the Middle East and North Africa's leading communications conglomerate. The group includes advertising, CRM and digital specialist Wunderman; advertising agencies Y&R and Intermarkets; public relations firms ASDA'A Burson-Marsteller and Polaris; and media specialist firm MEC. With over 1,200 employees in its network of 57 offices, MENACOM provides marketing communications services in 17 countries across the MENA region.
Since its opening, City Mall quickly established itself as 'the City's Favorite Destination.' The iconic shopping center offers a unique range of products and services meticulously selected to cater to its customers' every need. The mall regularly hosts fun and engaging events and activities, as part of its ongoing efforts to create a warm, welcoming environment for its visitors.
© Press Release 2013
