Dubai, UAE - August 17, 2015:  JW Marriott Marquis Dubai released its 2015 half year sales results which reveal it has continued to go from strength to strength throughout 2015 despite challenging global conditions. The UAE's largest five-star hotel experienced an inventory increase of 51% during this period and occupancies across its 1608 rooms remained in excess of 80% leading into Ramadan. The hotel also achieved 100% occupancy on more than 30 occasions since its second tower was officially opened in October 2014.

JW Marriott Marquis Dubai General Manager, Bill Keffer said the results were a significant achievement considering the increase in supply of new luxury hotels regionally: "Supply is up by 6.2% for the city, whilst overall demand has grown only by 2.5%. This is stark in contrast to JW Marriott Marquis, which has witnessed an increase in demand of more than 40%.  As a result, JW Marriott Marquis Dubai has continued to drive room revenues by 21%. These positive figures further cement our position as a market leader in the region, as we continue to set the precedent for hospitality industry standards both in the Middle East and internationally." 

Throughout 2015, JW Marriott Marquis Dubai has continued to support the efforts of DTCM and work in collaboration with the Marriott Global Sales Network to generate large international group enquiries and attract visitors to Dubai. This sales drive is further bolstered by the JW Marriott Marquis Dubai sales team who are set to perform over 60 international sales trips across 26 different countries in the pursuit of attracting large corporate association and meeting groups to the hotel this year.

"We consider this approach to be working extremely well given the hotel is already poised to exceed last year's group bookings by 21%, and with 30% of next year's groups already booked.  Excellent growth in excess of 50% year-on-year is coming from source markets like the US, UK, India and France.  China and South America are also emerging as a strong market for our hotel which is consistent with what is happening in the city as a whole.  Group booking size has ranged from 20 to 900, fulfilling the Emirates Property Group's original vision for this hotel which was to provide a five-star venue where groups of up to 1000 people could eat, meet and sleep in one property. This was perhaps best exemplified in our hosting of the largest segment of the NuSkin group from China in 2014, the largest incentive group ever received in Dubai." Mr. Keffer said. 

Operating 1,608 rooms and offering over 8,000 square metres of indoor and outdoor event space, the hotel is the tallest in the world and flagship in the globally renowned Marriott International portfolio. Part of the JW Marriott luxury tier, the property's 14 acclaimed restaurants and lounges, indulgent spa and innovative Meetings, Incentive Conference and Event facilities have entrenched the hotel as a leading destination, boosting the UAE's ability to cater for the luxury leisure and business markets.

In just two years, the hotel has made a significant contribution to the UAE's rapidly expanding tourism and travel sector. Serving the international community, the hotel boasts nine authentic restaurants, five lounges, a world-class spa, health club and two ballrooms and 32 meeting rooms. Special dedicated rates and complimentary transport will be implemented for Expo 2020 guests. In synergy with UAE government initiatives to be a preferential choice for Meetings, Incentives, Conferences and Exhibitions internationally, the JW Marriott Marquis continues to target convention and group planners with its unrivalled facilities, establishing itself as a favoured hotel for international business travelers. 

About JW Marriott Hotels & Resorts
JW Marriott is part of Marriott International's luxury portfolio and consists of beautiful properties in gateway cities and distinctive resort locations around the world. These elegant hotels cater to today's sophisticated, self-assured travelers, offering them the quiet luxury they seek in a warmly authentic, relaxed atmosphere lacking in pretense. JW Marriott properties artfully provide highly crafted, anticipatory experiences that are reflective of their locale so that their guests have the time to focus on what is most important to them. Currently, there are 76 JW Marriott hotels in 27 countries; by 2020 the portfolio is expected to encompass more than 100 properties in over 30 countries. Visit us online, on Instagram, Twitter and Facebook and #experiencejwm.

Contact:            
Annie Turnell / Brooke Boyschau / Fiona McLaughlin / Houri Elmayan
TOH Public Relations
04 3828900
jwmarriottmarquis@tohpr.com

JW Marriott Marquis Hotel Dubai
Sheikh Zayed Road, Business Bay,
Dubai, United Arab Emirates
Tel: +971 4 414 0000
Web: jwmarriottmarquisdubai.com

© Press Release 2015