Apr 28 2011 |
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dnata Reveals New Brand Identity Following Global Success
DUBAI: dnata today unveiled a new company philosophy and fresh visual branding after having undergone a global brand realignment following a period of unprecedented growth worldwide.
Hundreds of employees from across the Group celebrated dnata’s revitalised look and feel, which include a striking new logo, at a launch event held in Dubai today. A new company vision, mission and set of values have been created to encompass dnata’s diverse portfolio of businesses and unify over 20,000 employees around the world. These will also act as a spring board for future expansion including the launch of a corporate travel service in India next month, capturing the essence of the company as a global player.
The brand refresh comes during one of dnata’s most successful periods in its 52 year history, as the company has transitioned from regional to global status. Over the past six years, the organisation, which incorporates a range of services including ground handling, cargo, travel, IT solutions and flight catering, has quadrupled in size. It now has a global footprint across 73 airports, in 38 countries across five continents.
"Today is the beginning of a new era for dnata , our customers and our staff," said Gary Chapman, President, dnata . "The brand refresh represents the start of our journey as a global, unified company. It has been an insightful and creative process which will further enhance our customer offering through our values of ‘service excellence’ and ‘delighting customers’," he added.
© Copyright Emirates News Agency (WAM) 2011.
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