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UAE Ministry of launches National campaign to support Intellectual Property Rights

Dubai, 28 Dec. 2010 (WAM) –The UAE ministry of Economy has launched today the national campaign for Intellectual Property Rights under the slogan "Let us be partners in your protection and the protection of others" for the second consecutive year, in cooperation with the Arabian Anti-Piracy Alliance and the Abu Dhabi Media Company . The campaign will last for two weeks, and will focus on the importance of intellectual property to prevent unfair business practices.

Commenting on the campaign, Sultan Bin Saeed Al Mansoori, UAE Minister of Economy said the UAE is always keen to raise awareness on the importance of intellectual property rights, in order to enhance the performance of economic development and increase productivity and encourage culture of innovation and creativity.

He added that the UAE since its inception has issued strict laws on the protection of intellectual property, stressing that the UAE's experience in this area is a model for the Arab and the world.

Al Mansoori stressed the keenness of the Ministry of Economy to remove all the obstacles and challenges through full compliance of legal frameworks, in order to maintain the competitiveness of the national economy.

The campaign launched during a press conference held at the Fairmont Hotel in Dubai on Tuesday, 28 December by Fawzi Al Jabri, Director of Copyright and Fatima Al Hosani, Director Brand Management in the Ministry of Economy and Ola Khudair Executive Vice President of the Arabian Anti-Piracy Alliance.

Al Jabri said the campaign is the first of its kind in the region in terms of production of 3D televised material by using Freej cartoon characters, in order to highlight the elements of intellectual property such as trademarks, copyright and industrial property and to raise awareness about the importance of this strategic issue.

He said this step comes within the Ministry's strategic plan aimed at strengthening intellectual property and within the context of the National Campaign for Intellectual Property that the Ministry will launch to increase awareness on intellectual property rights.

Mohammed Saeed Harib, has praised the efforts of the Ministry of Economy to support the rights of national intellectual property under the guidance of HE Engineer Sultan bin Saeed Al Mansoori, Minister of Economy, which is designed to support culture of innovation and creativity of nationals and this partnership with the Ministry is a true translation of this approach.

"This is an important step in building a strategic partnership with the Ministry of Economy , which is exerting great efforts in the field of intellectual property and in protecting the rights of artists in the country and specifically the rights of intellectual property of nationals, in order to encourage culture of innovation, creativity and support the talents and creativity of young generations. We will produce promotional materials-based three-dimensional cartoon to shed light on the importance of intellectual property rights and in order to spread awareness about IPR and enhance the performance of the business environment in the country," he added.

On this occasion, "said Ola Khudair, Executive Vice President of the Arabian Anti-Piracy Alliance:" Over the past years, the Union with the Ministry of Economy and many government agencies and private institutions worked together to provide a safe economic environment, and today this campaign is a real contribution in reducing the incidence of economic crime and provide security to attract investment and achieve economic development. "Mohammed Najeeb, Director of AD Sports Channels said: "Unfortunately, Abu Dhabi Media Company 's extensive range of TV channels and programming often falls victim to it's own success by becoming a target for illegal piracy. By working with the Intellectual Property Rights to help raise awareness of the responsibility we all have to act within commercial laws, we hope to help educate both the public and private sector, and prevent illegal practices associated with TV piracy.

ADMC is proud to be continuously trying to offer viewers the best quality programming for the lowest possible prices. It is regrettable that a certain few individuals continue to take advantage of illegal practices and cash in on viewers who are happy to pay. We look forward to working further with the Arabian Anti-Piracy Alliance in the future to help stamp out commercial illegal practices in the region."

© Copyright Emirates News Agency (WAM) 2010.