Sep 16 2010 |
more articles from
|
ADMA makes AED 200,000 contribution to Red Crescent
Abu Dubai, Sep 16th, 2010 (WAM) --The innovative community charity campaign conducted by Abu Dhabi Media Company ( ADMC ) for the duration of the holy month of Ramadan, targeting the online readers of Al Ittihad and The National newspapers, came to a close this week, raising AED 200,000 for the benefit of the UAE’s Red Crescent Authority (RCA).
The campaign, a reflection of ADMC’s commitment to its community, part of its overall CSR strategy, underlined the importance of involvement and collaboration, and the unique ability digital media has to inspire its community of readers to become more engaged and to take action.For the duration of Ramadan, online audiences had the opportunity to make a contribution to charity by making the online editions of Al Ittihad and The National their home page with a click of a button, while ADMC pledged one dirham for every home page conversion made, on behalf of the online readers participating in the charity drive."The response to our campaign has been outstanding, and we salute our online readers who saw the value in participating, and what their participation can do for the community. This is proof that digital media is a catalyst for engagement in cause-related community initiatives", said Ricky Ghai, executive director, Digital Media, at ADMC . "We are genuinely happy to be able to contribute to raising funds for Red Crescent UAE, who are truly invested in working for the welfare of the children and youth in need", concluded Ghai.
The UAE’s Red Crescent Authority (RCA) was established in 1983, and is one of 186 members of the International Federation of Red Cross and Red Crescent Societies.© Copyright Emirates News Agency (WAM) 2010.
Zawya Comment Policy
-
Zawya encourages you to add a comment to this discussion. You agree that when you add content to this discussion your comments will not:
1.1 Contain any material which is libelous or defamatory of any person, is obscene, offensive, hateful or inflammatory or causes damage to the reputation of any person or organisation.
1.2 Promote sexually explicit material, violence, discrimination based on race, sex, religion, nationality, disability, sexual orientation or age or any illegal activity.
1.3 Be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence.
1.4 Be threatening, abuse or invade another's privacy, or cause annoyance, inconvenience or needless anxiety.
1.5 Be used to impersonate any person, to misrepresent your identity or affiliation with any person, or be likely to deceive any person.
1.6 Give the impression that they represent Zawya.
1.7 Advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse. - The content posted on www.zawya.com is created by members of the public. The views expressed are theirs and unless specifically stated are not those of Zawya. Zawya reserves the right to review all comments prior to posting and edit or delete any contribution, but Zawya is not responsible for and can not be held liable for any content posted by members of the public on www.zawya.com.
- Zawya is not responsible for the availability or content of any third party sites that are accessible through www.zawya.com. Any links to third party websites from www.zawya.com do not amount to any endorsement of that site by Zawya and any use of that site by you is at your own risk.
- By submitting your comment, you hereby give Zawya the right, but not the obligation, to post, air, edit, exhibit, telecast, webcast, re-use, publish, reproduce, use, license, print, distribute or otherwise use your comments worldwide, in perpetuity.
Copyright © 2012 Zawya Ltd. All rights reserved. |
provided by www.zawya.com |
Post Your Comment