Jun 27 2012 |
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Visa and the National Bank of Egypt Offer E-commerce solutions as part of summer campaign
Cairo, Egypt - June 27, 2012 - In response to consumer demand, the National Bank of Egypt ( NBE ) and Visa recently launched online solutions aimed at providing customers with secure, convenient and reliable means to make purchases via the internet and promote e-commerce growth in Egypt. NBE launched the Verified by Visa service, a simple-to-use service that confirms the cardholder's identity with an extra password for online transactions. The service will ensure NBE Visa cardholders will benefit from the security, convenience and efficiency of Visa when choosing to shop online.With internet penetration in Egypt at over 30% of the total population as of January 2011 and expected to grow by 40% annually,[1] the potential to grow e-commerce is substantial. A growing number of consumers worldwide are turning to online shopping in order to save time and money.
In addition, NBE has recently begun their summer campaign for the Visa Credit cards to drive purchase transactions over cash. The campaign will start from first of June to 31 of August with 1000 prizes to be won. As NBE is the biggest issuer in the market such activity will help change the market behaviour towards electronic payments.
"Ensuring a robust and secure platform for online payments has been one of our main focuses at Visa for over a decade now," said Tarek Elhousseiny, Visa's General Manager for North and Francophone Africa. "The launch of Verified by Visa with NBE is another step towards the development of a safe and convenient e-commerce environment in Egypt. Providing advanced security options when using electronic payments online, provides consumers and bank customers additional peace of mind and confidence in their financial institutions."
About Visa
Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world's most advanced processing networks--VisaNet--that is capable of handling more than 20,000 transaction messages a second, with fraud protection for consumers and guaranteed payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, ahead of time with prepaid or later with credit products. For more information, visit www.corporate.visa.com.
Media Contact:
TRACCS Egypt - Abeer El Areeny
Tel: (+202) 33046860
Fax: (+202) 33031219
Email: abeer.elareeny@traccs.net
© Press Release 2012
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