Dec 17 2013
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Videocon launches in the UAE
India's top consumer electronics and home appliances company marks its foray into the region with the launch of its Buy Here, Smile There (BHST) initiative, with a dedicated web portal www.mybhst.com, for the Indian expatriate community
Videocon launches its latest series of smart-phones in the UAE
DUBAI - December 17, 2013
Videocon, India's leading brand in consumer electronics, home appliances, mobiles and tablets, announced its launch in the UAE today. The launch was marked by the introduction of a Videocon initiative titled Buy Here Smile There (BHST) aimed at the Indian expatriate community in the UAE. The initiative would enable them to pay for Videocon products in the UAE, and have them delivered to their homes back in India.
Also, the brand launched its latest range of mobile devices, smart-phones and tablets, in the country. A55 being the pick, both in terms of look and functionality, amongst the devices.
Commenting on the BHST initiative, Mr. Abhishek Malpani, the Global Online Business Head at Videocon, said, "We are pleased to launch this initiative for the Indian community in the UAE. This is a unique service which would revolutionize the way the Indians in UAE shop for electronics. It would enable them to purchase our finest quality products and have them delivered to their homes in India."
The UAE launch of the BHST initiative and the smart-phones range are in line with Videocon's plans for expansion into the UAE market with its portfolio of world-class products.
"UAE is an important market for us. Our launch here marks a significant milestone as we endeavor to build on our wealth of over 30 years of rich experience producing electronics and driving forward innovation. Our long term vision is to generate potential business investment opportunities in the UAE, and across the region," Mr. Malpani said.
About Videocon Corporation
The Videocon Corporation is a public invested diversified Indian company, headquartered in Maharashtra, India. Videocon is one of India's largest global conglomerates, with consumer electronics and home appliances being the core areas of business. Videocon has also successfully forayed into DTH, power, oil exploration and telecommunication.
The Videocon Corporation currently employs over 10,000 employees, with 10 manufacturing facilities worldwide, in addition to the state-of-the-art research and development sites in India, China and Japan.
Videocon is also a multiple time winner of the "Most Trusted Brand in India" award. The brand, till date, has sold more than 50 million consumer electronics products in the Indian market.
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