01 May 2011
AMMAN, Jordan: United Pioneering Business (UPB) launches the new Boracay AC from Samsung Electronics with high quality features completely assembled at Samsung in Thailand. 

The new AC is distinctive in its list of features including a full HD filter to reduce bacteria and dust particles up to 80%, which is double the amount of filtering capacity found in any other AC unit in the market.  It is also equipped with a rotary compressor UTR Plus for high temperature climates of up to 60 degrees Celsius. 

It also features the Triple Protector to protect the unit and guarantee its ability to switch between 80 and 400 volts, which eliminates the need to use a separate electricity regulator.  The Boracay also saves around 36% of energy usage by utilizing the Smart Saver.  Additionally, the Good Sleep II function provides noise reduction during operation and gives a higher quality of heating and cooling.

Samsung Electronics will introduce this new product at the beginning of summer in a shared vision with UPB of introducing the best and appropriate products to the Jordanian market in terms of features and time.

It is worth mentioning that UPB in partnership with Samsung Electronics recently opened its Samsung AC service center in April 2011 to provide after sale maintenance and the best of service to Samsung AC customers.

Sangsuk Roh, president of Samsung Electronics Levant, said:  "The introduction of the new generation of the Samsung AC, Boracay, manufactured in Thailand, to the Jordanian market follows the vision of Samsung Electronics in presenting high quality products to the Jordanian consumer consisting of high tech features and corresponding with the Jordanian market's needs."

Additionally, Eng. Samir Khoury, CEO of United Pioneering Business, stated that the philosophy of the company since its launch is to present the latest and most advanced products to the Jordanian market and has done so since its partnership with the giant, Samsung Electronics Levant, a global leader in digital media and digital convergence technologies. 

-Ends-

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

© Press Release 2011