16 April 2010
As part of its extensive expansion strategy to open 22 stores by 2011 and following its second store opening in Jeddah, United Electronics Company (UEC) opened its fifth eXtra branch in Riyadh recently, bringing the total number of eXtra stores to five in Riyadh and 14 Kingdomwide. This development has come at a time when customer demand for electronics products in the Kingdom in general and Riyadh in particular is increasing, with the size of the electronics market exceeding SR5 billion.
UEC Chairman Abdullah Abdulatif Al-Fozan said expanding the eXtra brand in the Kingdom would create bigger responsibilities for the company such as development of resources, skills and talent, creativity and innovation. A clear example of this commitment is Tajze'a (Retail Program) a collaborative effort between eXtra and TVTC to train Saudi nationals and provide them with the necessary certification in the field of retail. Candidates also receive on-job training opportunities at eXtra after graduation. More than 300 candidates have benefited from the program since its inception in 1997.
As part of its extensive expansion strategy to open 22 stores by 2011 and following its second store opening in Jeddah, United Electronics Company (UEC) opened its fifth eXtra branch in Riyadh recently, bringing the total number of eXtra stores to five in Riyadh and 14 Kingdomwide. This development has come at a time when customer demand for electronics products in the Kingdom in general and Riyadh in particular is increasing, with the size of the electronics market exceeding SR5 billion.
UEC Chairman Abdullah Abdulatif Al-Fozan said expanding the eXtra brand in the Kingdom would create bigger responsibilities for the company such as development of resources, skills and talent, creativity and innovation. A clear example of this commitment is Tajze'a (Retail Program) a collaborative effort between eXtra and TVTC to train Saudi nationals and provide them with the necessary certification in the field of retail. Candidates also receive on-job training opportunities at eXtra after graduation. More than 300 candidates have benefited from the program since its inception in 1997.
© Arab News 2010
