Jan 27 2013
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Twitter launches commercial operations in MENA
Sunday, Jan 27, 2013
DUBAI (Zawya Dow Jones)--Twitter Inc., the social networking company, launched commercial operations in the Middle East and North Africa on Sunday, partnering with a local digital advertising agency to market its suite of sales products across the region.
The financial details of the partnership with Cairo-based Connect Ads were not disclosed, but the agency will lead sales of Twitter's three advertising products: promoted tweets, promoted accounts and promoted trends. Currently, these products are only available to brands and marketing companies in the United States, United Kingdom, Japan, Latin America and now the Middle East and North Africa.
"When we decided we wanted to prioritise the Middle East region it was principally because we had a large user base here and was growing rapidly," Shailesh Rao, vice president of international operations at Twitter, said at a press conference in Dubai. "The active user base in the Middle East has tripled in the last year. It's one of the fastest growing regions in the world."
The report said digital advertising is the fastest growing media platform in the region and accounted for 4% of the total advertising spend in 2011. Deloitte expects digital advertising spend to grow at an annual growth rate of 35% over the next three years to $580 million by 2015 in the region, Twitter added in a statement.
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