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Jun 18 2012

Toys "R" Us opens Abu Dhabi's biggest toy store in Dalma Mall

Toys "R" Us opens Abu Dhabi's biggest toy store in Dalma Mall
Dubai, June 18, 2012: Toys "R" Us, the world's favourite toy and baby products retailer, today announced the opening of its second store in Abu Dhabi at Dalma Mall.

With the opening of the new store - the biggest in the capital, the Al-Futtaim group company now has eight stores in the UAE and 15 across the MENA region.

Located on Level 2, Central Gallery (between the food court and Cine Royal), the store offers a diverse and exclusive product range with an easy-to-shop floor layout. Also on hand are knowledgeable toy-trained staff members ready to help customers find the perfect toy.

The store, which is over 26,000 sq. ft., stocks thousands of quality toys for boys and girls, the latest and hottest games, educational and developmental toys, sporting goods, electronics, software and baby products in addition to products from Toys "R" Us exclusive brands such as Bruin, Animal Alley, You & Me, Pavilion and Fast Lane.

The Babies "R" Us department offers a wide selection of products for newborns and infants, including cribs, furniture, car seats, strollers, high chairs, plush, safety gates, infant and pre-school toys, feeding accessories and day-to-day essentials including diapers, wet-wipes, lotions and creams. There is also a private mother and baby room where mums can care for their little ones.

Customers can also look out for the recently introduced fashionable collection of Babies "R" Us apparel for kids up to the age of 5 years at stunningly attractive prices.

The debut Babies "R" Us Spring/Summer Collection offers an adorable selection of stylish casuals, organic wear, cosy nightwear, layettes, comfortable underwear and trendy footwear for newborns to five year olds at prices starting as low as AED 10/-, allowing parents to save a bundle. Along with the Babies "R" Us private label, the range includes collections from trusted and innovative lifestyle brands: Koala Baby Organic, Koala Baby, Koala Kids and Ladybird.

Troy Zunckel, General Manager of Toys "R" Us said: "We are pleased to open the biggest toy store in Abu Dhabi - our second in the capital. The new Toys "R" Us and Babies "R" Us store in Dalma Mall will serve to satisfy the growing demand from our customers in Abu Dhabi while offering a unique and unrivalled toy shopping experience.

"Customers will find the widest and safest collection of toys and games for kids of all ages and a great selection of baby products all at excellent value. From classic favourites to options for technology-driven entertainment on-the-go, our shelves are stocked with the latest, hottest and safest toys year-round. We invite all our customers to come and experience our newest store," he added.

Robert Tannoury, Property Director of Dalma Mall, said: "Dalma Mall, with its wide array of retail outlets and entertainment attractions, has evolved as one of the definitive lifestyle destinations in Abu Dhabi, recording robust growth in visitor footfall. We are looking at continuously enhancing the visitor experience, and the opening of the new Toys "R" Us store in the mall further adds to the choices in our retail portfolio. The store will be a huge draw for families wishing to pamper their little ones with their favourite toys."

The new Toys "R" Us and Babies "R" Us store offers a fun interactive environment through its R Play section where children are encouraged to learn and play.

Customers to the new store will enjoy up to 50 percent off thousands of quality toys, kids' apparel and baby products as part of the Toys "R" Us and Babies "R" Us part-sale.

The offer excludes diapers, the Johnson & Johnson range of baby essentials and products from the R-Zone/Electronics section.

The part-sale is on till July 7.

For more information, customers can call the Toys "R" Us store at Dalma Mall on 02 551 6717. The store is open from 10am to 10pm from Saturday to Wednesday and on Thursday and Friday 10am till 11pm.


About Toys "R" Us:
Toys "R" Us is the world's leading dedicated toy and baby products retailer. Launched by the Al-Futtaim group in Dubai in 1995, Toys "R" Us now exists in 15 locations in the MENA region and has emerged as the undisputed market leader for all children related products. For more than 16 years in the Middle East, Toys "R" Us has been a favorite destination for kids and grown-ups alike with its impressive assortment of the latest and hottest games, educational and developmental toys, sporting goods, electronics, software and baby products. With over 8,500 toys to choose from, Toys "R" Us stores offer an unrivalled range of unique and exclusive toys for boys and girls and are the pre-eminent place for the hottest toy launches and offers a broad selection of new toys, old favorites, Toys "R" Us exclusives and many other great values under one roof. With knowledgeable and toy-trained staff members always ready to help customers, Toys "R" Us is the authority when it comes to finding the perfect toy. The Babies "R" Us department offers a wide selection of products for newborns and infants, including cribs, furniture, car seats, strollers, high chairs, plush, safety gates, infant and pre-school toys, feeding accessories and day-to-day essentials like diapers, wet-wipes, lotions and creams. For more information, customers can call the Toys "R" Us store at Dubai Festival City (04 206 6552), Deira City Centre (04 236 4166), Times Square Center (04 341 8383), Sharjah City Centre (06 537 0980), Sahara Centre in Sharjah (06 531 5915), Meena Free Port Area in Abu Dhabi (02 673 2332), Dalma Mall (02 551 6717) and Bawadi Mall in Al Ain (03 784 0290).

For more information, please contact:
Lejo Johnny
Senior PR Executive
GMASCO Marketing Communications
Tel: +971 4 228 2101
Cell: +971 50 453 7023
Email: lee.j@gmasco.com

© Press Release 2012


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