Tiffany & Co. Awards account for the MENA region to Starcom

Dubai, UAE- 30^th of October, 2011 - Following an agency review among the largest media agencies in the region, Tiffany & Co. announced that it has awarded the account to Starcom effective immediately.

The premier luxury jeweler is strengthening its communications activity across the region. Starcom's assignment will span all markets in the MENA region for an array of media services including planning and buying for offline and digital media. This is the first year that Tiffany & Co. is aligning with a media partner in the region.

Adina Kagan, Vice President, Global Marketing for Tiffany & Co shared, "We are at an important stage of the development of our business in the Middle East. Tiffany is poised for tremendous growth in the region, and we very much look forward to pursuing the extraordinary opportunity with Starcom as our partner."

Starcom Dubai's General Manager Alain Brahamcha is thrilled with the outcome, "Being awarded this assignment is a true testament to the dedication of the team, their passion, intelligence and insight. The chemistry between the Tiffany & Co. marketing team and Starcom Dubai team was instantaneous and I am confident that this initial spark is just an indication of the work we will jointly accomplish."

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About Tiffany & Co.
Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific, Japan and Europe and engages in direct selling through Internet, catalogue and business gift operations. For additional information, please visit tiffany.com.

About Starcom MediaVest Group:
Starcom MediaVest Group MENA (www.smvgroup.com) is one of the largest brand communications groups in the region. SMG MENA encompasses a passionate and integrated network of 275+ specialists in media strategy and investment; consumer research; response media; sports and event marketing, branded content and digital communications.

A wholly owned subsidiary of Paris based Publicis Groupe, SMG MENA is present in eight offices spanning the Arab world, from Dubai to Morocco, and is backed by a global network of 110 offices in 67 countries. Its client roster boasts many leading local, regional and multinational companies. SMG MENA focuses on creating human experiences which are simple, meaningful and in real time.

The network has enjoyed annual double-digit growth since it launched in 2000. Among its clients are Emirates Airlines, General Motors, Abu Dhabi International Bank, Saudi Telecom, Tiffany & Co. and Kraft Foods.

SMG MENA has been named the top media shop in the MENA region in terms of billings by RECMA, the leading independent global monitoring and ranking source.

Web Site: www.smvgroup.com

For more information, please contact:
Tiffany & Co. Regional Headquarter Office
Ghada El-Kari
M. +971 56 1703872
Dubai, United Arab Emirates
ghada.el-kari@tiffany.com

Reem Haroun
Direct line: 04 3472735
Email : reem@reemsideas.com

Nisha Primlani
Email:nisha.primlani@dubai.vivaki.com

Yasmin Haji
Mobile : +971 50 8469194
Email : yasmin@reemsideas.com

Tiffany & Co., T&CO. and Tiffany are trademarks of Tiffany (NJ) LLC, Tiffany and Company and their affiliates.