Jul 21 2013
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The American University School of Kuwait Sponsors the School Establishment in KidZania Kuwait
Kuwait 21st July 2013
KidZania Kuwait, the newly launched edutainment destination, is pleased to welcome the American University School (AUS) to its growing family of industry partners. The American University School, based on the Common Core American Standards Curriculum, is sponsoring the School establishment within KidZania Kuwait, which comprises an important key element in the edutainment journey for the city's young visitors.
The American University School's establishment provides an educational environment for toddlers through a realistic and interactive school setting. Especially designed for children below the age of 3, the exclusive toddler's area provides young visitors with a chance to learn and enjoy an array of exciting pre-school activities, and prepare them to embrace starting school.
Commenting on the partnership, Dr. Jennifer J. Beckwith, Founding Director at AUS said: "The American University School of Kuwait looks forward to a lengthy partnership with KidZania to provide the children of Kuwait a spectacular and unique learning experience. The AUS and KidZania visions are closely aligned with a goal of creating individualized kid-friendly opportunities in a safe and secure environment. Our motto - 'AUS, a Better Choice', certainly reflects KidZania's model."
Commenting on the new marketing partnership, Vice President of the Leisure and Entertainment Division at M. H. Alshaya Co., Fernando Medroa said, "We are delighted to announce our collaboration with AUS. It is important to have an academic institution on-board as we believe that it will encourage children to enjoy and engage in the pre-school environment while teaching them the significance of education and team work, giving our visitors a comprehensive experience."
Much more than a children's museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role playing with real life. KidZania creates a kid-centric city experience designed to educate and inspire 4- to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter kid-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a kid perspective - it's all about fun.
KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are eight other locations including, Monterrey, Mexico; Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, and Kuala Lumpur. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with 13 facilities in development, including a new facility in Mexico City where kids can drive from point-to-point.
KidZania Kuwait is a (7,000 square meter) facility, located in The Mall at The Avenues.
For more information about KidZania and the facility locations, visit www.KidZania.com
© Press Release 2013
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