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Jun 13 2010

Strategic alliance between Gulf Marcom Group and Turkapital to cover Turkey

In This Article

Gulf Marcom Group, Kuwait Finance House

(Left to right) Mr. Thamer Al Muqla and Mr. Fawaz Al Essa
(Left to right) Mr. Thamer Al Muqla and Mr. Fawaz Al Essa

Gulf Marcom Group , the pioneering marketing and communications agency in the Kingdom of Bahrain has entered into a strategic alliance with Turkapital Holding, a subsidiary of Kuwait Finance House and one of the leading investment companies operating in Turkey and Eastern Europe. Turkapital specialises in the identification and evaluation of capital investment in Turkey and neighbouring countries.

According to this strategic alliance, Gulf Marcom Group will transfer its expertise in the areas of advertising and marketing communications to Advertizer, an agency owned by Turkapital Holding and established specially to engage in advertising and marketing communications in Turkey and Eastern Europe.

The alliance between these two eminent forces in the industry will promote advertising and marketing communications businesses between Turkey, Eastern Europe and the GCC. This new partnership will cater to needs of clients in above-the-line and below-the-line creative services, public relations, media planning and buying, copywriting, translation, event management and communications consultancy.

"In this changing market scenario, we are always looking at new ways to grow and establish our presence
in the region. Turkapital has a dynamic international management team with extensive emerging market experience, and Advertizer is able to draw on this know-how. I see this as great opportunity for Gulf Marcom to expand its horizons and develop creative and strategic solutions for a wider clientele," said Thamer Al Muqla, Managing Director, Gulf Marcom .

On this occasion Mr. Fawaz Al Essa, Chief Executive Officer and Managing Director of Turkapital Holding said, "Turkapital is keen to promote bilateral cooperation, trade exchange and economic co-operation between Turkey and its neighbouring countries on the one hand and between Kuwait, the GCC and the Middle East on the other. Media exchange and cultural co-operation is important and is in line with our strategy."

"We are honoured to join this strategic alliance with one of the most prominent and oldest groups in the GCC, whose Chairman and Founder Khamis Al Muqla is one of the pioneers of advertising and marketing communications in the Gulf region and the Arab World. We look forward to working with Mr. Khamis Al Muqla who has 37 years of in-depth expertise in this area with many successes and achievements to his credit," Mr. Al Essa added.

Turkapital is a subsidiary of Kuwait Finance House , established in the Kingdom of Bahrain in 2007 with a capital of USD 150 million to invest a variety of sectors including real estate, insurance and Ijarah to name a few.

GMG offers solutions across a wide range of disciplines including Advertising, PR, Events, Media, Strategic Consulting and web based interactive solutions. GMG is the visionary force behind Gulf Marcom , one of the pioneers of marketing and communications in the region established in 1974, GMG Consultancy, Gulf Marcom Media House, Gulf Translations, Eventscom and GoodNews4Gulf.
-Ends-

© Press Release 2010

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