Jose Ignacio Abia Buenache underlines company's focus on KSA market - Reiterates his confidence in the brand's partnership with Samir Photographic Supplies.

Jeddah, 08 November, 2009: Samir Photographic Supplies, KSA's leader in imaging technologies and products has been appointed as the sole distributor for Olympus products in KSA & welcomed Managing Director of Olympus, Jose Ignacio Abia Buenache, on his maiden visit to the Kingdom. He was in the country to put the brand's renewed focus on the regional market, and especially Saudi Arabia. Olympus' Marketing Director for the Middle East, Roman Askari accompanied him.

Speaking at the reception hosted for him by Samir Photographic Supplies' Managing Director Sheikh Samir Al-Hindi; Executive Director, Saed Al-Hindi; Marketing Director, Omar Al-Hindi; General Manager, Mardig Jansezian and Business Manager, Ibrahim Sobh, he outlined Olympus' ambitious plans for the Kingdom, including greater cooperation between Olympus and SPS. Jose Ignacio was also interested in visiting SPS retail outlets, where he keenly interacted with the sales staff to get a first-hand feel for actual sales and the current market situation in KSA.

Samir Photographic Supplies has been appointed as the exclusive distributor in KSA for Olympus since September 1st  2009. Summarizing his visit, Jose Ignacio said: "In many respects, this visit has been a landmark in our relationship with SPS, and has strengthened our bond. While the world reels under recession, Saudi Arabia has remained mostly unaffected. The credit for this should largely go to the government and the business community, who have successfully built a market system that is insulated from such economic shocks."

A meeting to discuss Olympus' marketing plans and strategy was held in SPS Jeddah headquarters and was attended by key functionaries from both sides. A presentation of the company's sales and promotion activities on Olympus digital cameras was made by Ibrahim Sobh, Business Manager at SPS.

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About SPS
Samir Photographic Supplies, established in 1953, markets and distributes a wide range of products across the Kingdom of Saudi Arabia. With more than 550 employees all over the Kingdom, SPS is the exclusive distributor for Kodak since 1958.

Product lines include Digital IT and Consumer Electronics Products, Photographic Products / Digital and Conventional, Radiology and Clinical Laboratory Products, Printing Imaging Products, High Volume Printers and Scanners, Large Format Printers and Scanners, Turn-key Projects for Conference Rooms, Audio Visual Products, Security Video Wall and Signage Products.

For more information please visit www.samirgroup.com or toll free 8002444100 or www.olympus.co.jp

For more information please contact:
Yousef Inayat
Media relations executive
Raee Public Relations
Phone: 026617565
Fax:  026617566
Mobile: 0555477511
Email: yousef@raeepr.com
Web: www.raeepr.com

© Press Release 2009