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SOUQ.COM launches it's redesigned site with new retail-focussed design

The new design has shown proven enhancement in product search and sales.
The New site also demonstrates Souq.com' strategy to enhance the users shopping experience.

April 25, 2012, Dubai (UAE): Souq.com formally launched it's new site, an overhaul that could refashion the way people shop on the region's largest online retailer. The new site has been designed for an enhanced user experience - improved search and better merchandising enables users to find the widest range of best deals easily. In addition, the company has made significant investments in logistics and payment systems to give an end to end experience to the consumer.

Ronaldo Mouchawar, CEO of Souq.com pointed out that the redesign is an acknowledgement of how fast users are changing their browsing and internet usage behavior. "We are the largest e-retailer in the region, hence we need to constantly adapt to today's user needs and enhance their experience. We want to ensure a great experience to the buyer." he added.

He also pointed out that as an online retailer; you have to be much more than just a website. "Your website is important, it is a store front but you cannot give the user a great experience if you don't deliver and fulfill your promises. The last mile is critical; you need to ensure that you have fulfillment centers, trained delivery and warehousing systems and secure systems to protect your consumer data."

A pioneer in its field since 2005, Souq.com has won numerous awards and is in the process of further enhancing the award-winning platform by expanding into a wider geographical region and enriching the online shopping experience.

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About Souq.com
Souq.com is the largest online shopping mall in the Arab world, providing buyers and sellers with a convenient, competitive and safe shopping experience, across the widest selection of brands and products in the region.

From humble beginnings in 2005, Souq.com now attracts over 2 million unique visitors per month - a figure which is growing in double digits monthly - from countries across the Middle East and North Africa. Headquartered in Dubai, Souq.com has offices in Kuwait, Jordan, Kingdom of Saudi Arabia and Egypt.

Customers benefit from easy access to great deals every day on Souq.com, which offers a range of payment options to suit customers' preferences, with door to door delivery on purchased items. Souq.com is responsible for and manages the entire purchase process, tracking the shipped merchandise and verifying its delivery and only when the customer approves the item is the seller paid, making Souq.com the Arab world's most trusted online shopping destination.

For businesses, Souq.com is the regions e-commerce partner of choice, with branded online retail stores and easy payment methods for buyers.Souq.com supports businesses' needs, including marketing; cash flow and product distribution; consultancy and advice on e-commerce; and mentorship for entrepreneurs.

© Press Release 2012

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