Dubai, UAE - 02 February 2015 Media agency Starcom MediaVest Group Dubai has won the Performance Marketing for InfoFort, the leading records and information management solution provider in the Middle East and Africa. The appointment of SMG to work across InfoFort portfolio of business services is a result of a centralization of the businesses marketing function, where a need to consolidate their digital suppliers and performances was identified.

SMG will be responsible for driving and improving Organic and Paid search during 2015, whereby the SEO team will coordinate with InfoFort's offices across the MENA region to deliver SMG's strategic and innovative capabilities.

Ali Nehme, Managing Director of Digital at VivaKi MENA, said, "This is a significant win for us, because our performance strategies for the B2B category will highlight our tailored digital capabilities. We want to be a partner for clients on all things digital and we want to leverage our performance marketing to help delivering great results for each business in the region."

"The records and information management industry evolves constantly with emerging technologies and as industry leaders in the region, we are always looking to adopt innovative and advanced technology practices. SMG's performance marketing and digital services will allow us to better connect with business communities in the 15 countries we now operate in and to make sure that we serve the growing needs for information governance and records management," says Abed Shaheen, CEO of InfoFort.

This win follows the news of SMG Dubai ranking as the top media agency in the world in The Directory BIG WON Rankings 2014, which was announced by global marketing trade The Drum last month. The BIG WON is one of the most extensive awards ranking reports in the world, compiled from 32 award shows and spanning 5,138 pieces of work. Citing a rise in media creativity, they began tracking Media Networks just last year, and they anointed SMG Global the number one agency network now for both years. Full report can be viewed here, https://www.directnewideas.com/bigwon/

About InfoFort
InfoFort is the leading records and information management solution provider in the Middle East and Africa. Established in 1997, InfoFort remains committed to providing secure and innovative Information Management solutions that are customized to meet current market requirements. InfoFort aims to continuously strengthen its service proposition, offering clients services, which cover the full information management life cycle. These services include physical records management, electronic records management, media and tape 'vaulting' and 'rotation' and secure data destruction. InfoFort plays a key role in supporting strong and sustainable corporate and economic activity through its commitment to efficiently protecting information and data and preserving intellectual capital. It aims to raise awareness amongst corporates in the Middle East and Africa on the importance of information governance and innovative information management solutions in preserving their intellectual and knowledge capital. For more information, visit www.infofort.com

About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG's three global award winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG was named Media Network of the Year at the Cannes Lions International Festival of Creativity. SMG was also named Festival of Media Global Network of the Year for the second year in a row. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 8,000 employees in 130 offices worldwide, SMG partners with the world's leading companies including The Coca-Cola Company, Kraft Foods, P&G, Samsung, and Walmart, among others.

Among its regional clients are Procter & Gamble, Samsung, Abu Dhabi Islamic Bank, Almarai, du, Saudi Telecom, Savola, Tiffany & Co., adidas and Mondelez. SMG MENA- the top media shop in the region in terms of billings by RECMA, the leading independent global monitoring and ranking source, has also recently been named 'Media Agency of the Year' at the 2014 Dubai Lynx festival.

SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world's leading communications groups. 

Press Contacts:
Maha El Gazzar
Director of Brand Marketing & Communications, MENA
T: +971 4 367 6371  M: +971 55 6082156
Maha.elgazzar@vivaki.com  

For more PR information on InfoFort, please contact:
Adeti Changulani,
Tel: +971 600 544 000
Email: adeti.changulani@aramex.com

© Press Release 2015