16 September 2015
LG Electronics to supply Yas Marina Circuit with entire line up of display solutions

Dubai -- Today LG Electronics Gulf FZE, a global leader and technology innovator, signed a one-year contract with Yas Marina Circuit, to be the official electronic partner for the multipurpose sporting venue. From September, LG Electronics will be the official supplier of display solutions and handheld devices on and off the track across the circuit.

Mr. D.Y.Kim, President of LG Electronics Gulf FZE said, "There are few sports that can attract the kind of young, switched-on audience that motorsports can. Our partnership with Yas Marina Circuit offers an exciting and youthful way to appeal to consumers and we are confident it will contribute to increasing LG's overall brand exposure. LG's solutions at the venue will provide a seamless digital experience for visitors to truly capture the essence of LG's famous 'Life's Good' brand proposition at Yas Marina Circuit."

Commenting on the partnership, Mr. Al Tareq Al Ameri, CEO of Yas Marina Circuit said:   "We are delighted to have LG Electronics join our expanding roster of partners and sponsors at the Circuit.  LG is an exciting brand with broad consumer appeal and this partnership comes at a wonderful time as we continue to expand our business and customer visitation." 

The collaboration includes LG Electronics supporting Yas Marina Circuit with premium B2B solutions including high-end displays in addition to the latest consumer products ranging from their OLED TV line up to mobile communications. LG Electronics will also be the supporting partners of two thrilling regional sporting events at Yas Marina Circuit: the TRD 86 Cup starting its second season this October and Yas Super Street Challenge starting January 2016.

The partnership aimed at connecting with Yas Marina Circuit's extensive network of sports fans across the country, is another step forward by LG Electronics towards bringing the LG brand to life in the minds of its target consumers. This strategic association provides LG Electronics with the platform to speak to passionate fans and sport enthusiasts across the country, to show how LG's stylish design and smart technology can enhance their lives.

-Ends-

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 83,000 people working in 128 locations around the world. With 2014 global sales of USD 55.91 billion (KRW 59.04 trillion), LG comprises four business units ― Home Entertainment, Mobile Communications, Home Appliance & Air Solution, and Vehicle Components ― and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com. 

Media Contact
LG Electronics Gulf FZE
Rohini Ireen Fernandes
Tel: +9714-350 9500, Fax: +9714-334 4304
Email: ireen.fernandes@lge.com
LG-One
Layal Dalal
Telephone: +971 4 3344930
Fax: +971 4 3344923
Layal.dalal@lg-one.com

About Yas Marina Circuit:
Yas Marina Circuit is the United Arab Emirates' most exciting sporting and entertainment multi-purpose venue.  Located on Yas Island, Abu Dhabi, the circuit is home to the annual FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX and much more.  In addition to the extensive year-round program of professional and grassroots motorsport events and experiences including Drag and Yas Track Nights, the circuit has emerged as a thriving hub for entertainment and community events in the UAE. As the region's most technologically advanced facility, the circuit is also a leading MICE venue, regularly hosting a diverse range of corporate meetings, conferences and events.  Whether you want to experience the thrill of karting at our Kartzone, driving an Aston Martin GT4 at over 200km/hour on an F1 circuit, work towards your racing license at the Yas Racing School, get fit at TrainYas or GoYas, participate in one of our many sporting events, or simply catch up with friends at Yas Central, Yas Marina Circuit truly is The Meeting Place of Champions.

Media Contacts:
Melanie Carpenter
PR & Media Relations Director, Seven Media
Mobile: +971 50 1820 360
Email: melaniecarpenter@sevenmedia.ae

© Press Release 2015