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Region's dedicated Franchising expo prepares to open

Franchising Middle East will present diverse array of business opportunities in Dubai this week
DUBAI March 13, 2011: The Middle East & North Africa's (MENA) only dedicated trade exhibition for the franchise industry, Franchising Middle East (FME), opens at the Dubai World Trade Centre tomorrow, providing a platform for numerous business opportunities across a wide spectrum of sectors.

FME, which this year is 30% larger than previous editions of the show, will showcase exhibitors from across the MENA region and internationally, with first time participation from Russia set to be a show highlight.

"Not only will this year's show be our largest in terms of covered floor space, it is also our most international, with representation from across the GCC, Russia, Germany, Turkey, the UK and South Africa, to name but a few. This shows continued confidence in the Middle East as a viable market for franchised brands," said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of FME.

FME 2011 will welcome franchise brands from across the world, such as Charley's Grilled Subs, New York Fries, Subway and Whittard's of Chelsea Tea & Coffee. Home-grown portfolios and brands, including Emarat, ENOC and Gulf Greetings, will also have a strong presence.

Franchise consultancies will also be on hand to offer advice to local entrepreneurs looking to take their brands global. FranCorp, FranExcel and MEFranchising will all be hosting pavilions at the event.

Industry education will also play a strong role, with the third annual World Franchise Forum complementing this year's FME.

The theme for this year's World Franchise Forum is 'Master Franchising'. The forum will feature a world-class speaker line up, including franchise company CEOs, as well as interactive sessions to cater to all levels of experience in the franchise industry, including theory, practice and legal overview. The World Franchise Forum will be held on March 15-16.

The eighth edition of FME will take place on March 14-16, 2011 at the Sheikh Saeed Hall 1 at Dubai World Trade Centre .

FME is the largest international franchise exhibition in the Middle East and is supported by the IFA (International Franchise Association). The exhibition facilitates direct communication between entrepreneurs and potential franchise buyers from the region and beyond. For more information visit www.franchisingme.com

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About International Expo-Consults (IEC):
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 16 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Chemical Process Plant and Machinery (CPPM), Sign and Graphics Imaging (SGI), Franchising Middle East (FME) and the Dubai, Entertainment, Amusement and Leisure (DEAL).

A multi-billion dollar Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 30 years having diversified business interests including real estate development; retail - sports, fashion, home furnishings; exhibitions, medical diagnostics, trading and many more as part of its portfolio. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.

For more information, please contact:
Upasna Barua Kumar
CEO
Blazon Communications
Email: upasna@blazoncommunications.com
Mob: +971 50 7185895

Sarah Campbell
PR Director
Blazon Communications
Email: pr@blazoncommunications.com
Tel: +9714 3116694
Fax: +9714 3328810
Web: www.blazoncommunications.com

© Press Release 2011

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