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Reduce IT Footprint In Your Branch Environment

Qmatic introduces its enterprise level Customer Flow Management (CFM) solution - ORCHESTRA at the Middle East Finance Technology Conference (MEFTEC)
One of the major worries that Chief Information Officers (CIOs) in large enterprises have is the level of hardware required in their branch IT environments. A large IT footprint generally means higher costs and maintenance. Understanding this impending need to lower operational costs, Qmatic introduced a solution designed specifically for large banks with multiple branches spread geographically.

Orchestra - as the solution has been termed, is a web based enterprise solution that manages customer flow from initial contact through to final service delivery. This solution helps banks to control and manage all their branches centrally from their data centre. This also facilitates making of global changes in a fast and easy way thus making the entire organisation more proactive. Management information is also stored centrally thus reinforcing its security and controlled distribution.

Exhibiting at the 8th Middle East Finance Technology Conference (MEFTEC) held on 25-26 April at the Dubai International Convention Centre, the Qmatic booth had a live demo of the solution available for display. Chief Information Officers of the various regional banks were able to take a walk through of the system and be introduced to the various functionalities and benefits of this new and improved solution.

"We saw a general interest for the Customer Visit Apps that could be integrated with our Customer Flow Management solution. Customers were keen to know how these Apps could improve customer satisfaction and help them create the 'WOW' experience for their customers. " said Stanley Sudhakaran, Sales Manager, Qmatic Middle East. "This was an excellent opportunity for us to meet with decision makers of various regional banks to demonstrate unique features of the new solution such as Customer Journey Planner and Matchmaker. Despite the proliferation of online and telephone banking, there are still many customers who prefer personalised service at their local branch. More and more banks have realised this and hence the growing need to getting those all important face-to-face encounters right from the very start."

Qmatic's Orchestra solution helps banks manage the entire interaction with the customer more effectively, from directing customers to the right area on arrival to assigning a member of staff best qualified to deal with the inquiry. Add to this central management and control helps cut operational costs thus making the solution all the more attractive to banks in these challenging economic times.

"Our participation at this popular conference has allowed us to use this as a strategic platform to promote the significant advantages of our Customer Flow Management solutions and services. This has definitely helped Qmatic drive more growth and reinforce its market presence in the region," said Fredrik Johansson, General Manager, Qmatic Middle East.

-Ends-
For Media Enquiries:
Christina Thomas
Marketing Communication Executive
Qmatic Middle East
PO Box 262351, Dubai, UAE
Tel: +971 4 8865121
Email: christina.thomas@qmatic.com
Web: www.qmatic.com

About Qmatic
Qmatic is the inventor of Customer Flow Management (CFM) and is also the world's largest queue management company. CFM is a methodology for managing customer flow and experience from initial contact through service delivery. Qmatic operates in 122 countries and has 51,000 installations worldwide in the finance, retail, travel, healthcare and public sectors.

Qmatic's clients include Vodafone, HSBC, Carrefour, Emirates, Quantas, Volvo, British Airways and Orange. Each year a Qmatic system is used 2 billion times somewhere in the world. That's the equivalent of a quarter of the world's population passing through it every year. The CFM methodology helps organisations increase productivity and profitability and improve customer and staff experiences.

© Press Release 2012

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