Apr 29 2012
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Paramount hotels & resorts™ unveiled at Arabian travel market
A new Paramount-branded hospitality concept - Paramount Hotels & Resorts™ -- is to be announced tomorrow at the Arabian Travel Market, the hospitality industry's premier travel and tourism event in the Middle East. The project is currently in active development by PHR LLC under license by Paramount Licensing Inc.
PHR LLC secured an exclusive, long-term agreement with Paramount Licensing Inc., the licensing division of Paramount Pictures Corporation, to establish the chain of Paramount-branded hotels and resorts. While not an investor, Paramount will oversee the creation of this exciting new hospitality concept. PHR LLC will lead all development and fundraising activities under the guidance of Thomas van Vliet, Chief Executive Officer. Van Vliet has held leadership positions in major hospitality companies for over 25 years.
Paramount Hotels & Resorts are envisioned to deliver the ultimate in star treatment for every guest, drawing on the 100-year history of Paramount, the authentic California lifestyle, and the glamour of Hollywood. Each property will be developed as a major production, featuring studio-inspired entertainment, sophisticated design, fine dining experiences, luxury shopping, spas and other world-class amenities.
"The Paramount brand is known the world over, from its iconic gates to its impressive cinematic history," said van Vliet. "Our goal is to deliver on the expectations of the brand with experiences that are 'Unmissable, Unforgettable, and Unmistakable.' We are thrilled to be sharing this exciting news today."
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