27 May 2015
Doha Bank, one of the leading financial institutions in Qatar and the Middle East has decided to augment its ecommerce site by offering brands and products from well-known retailers across Middle East. After a stringent vendor evaluation process, Oorjit was chosen by Doha Bank as its preferred solutions provider to revamp and re-launch its ecommerce portal - DohaSooq.com.

Leveraging Oorjit MVC, DohaSooq has been revamped with an aesthetic design and fully localizable content and catalogues. The portal is designed to support individual brand stores for merchants to sell their products. Various discount types including BOGO, bulk discounts, fixed price off and tiered discounts are offered to customers. Also, robust customer segmentation capabilities of Oorjit are leveraged to present distinct and custom offers and deals to bank and non-bank customers. The platform integrates loyalty points of various Doha Sooq partners (e.g., telecom, and airlines) and also offers customer credits for purchases from DohaSooq.com.

Key benefits Doha bank will achieve by integrating Oorjit MVC:

·         The ability to better understand customer behaviour and segment customers using data organized with inbuilt analytics.

·         A truly global platform, which is scaled to meet the needs of Doha Bank's growing list of vendors, merchants and customers in a single infrastructure.

·         Insights into customer choices and preferences gathered through random online surveys and polls

·         Best in class functionalities that provide different kinds of deals that help increase traffic, popularity and sales conversions.

·         Best in industry customer retention scores and an increased customer life time value with Oorjit's exclusive loyalty programs.

·         Develop better corporate relations with reputed retailers and brands through dedicated brand stores on the platform.

The revamped ecommerce Site Dohasooq.com was launched within a strict timeline without compromising on any functionalities and user experience. It aims to provide a superior and personalised customer experience thereby meeting the objectives of scalability, sales conversions and customer retention.

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About Oorjit:
Oorjit is an established ecommerce solutions provider with numerous big and small clienteles across the Middle East, Africa, Europe and United States. Oorjit has developed a reputation for delivering best-in-class B2B and B2C e-commerce solutions for organizations operating in diverse and sophisticated markets.

As one of the world's most powerful and scalable Multi-vendor e-commerce solutions, the Oorjit platform equips Doha Bank and other global brands with the ability to deliver added value through the creation and management of highly personalized customer experiences.

© Press Release 2015