Apr 30 2012 |
more articles from
|
Oman's Ministry of Tourism to tender for creative design services agency
Oman's Ministry of Tourism will tender for creative design services in coming weeks.
Her Excellency Maitha Al Mahrouqi, Undersecretary of the Ministry said, "Arabian Travel Market 2012 is an opportune time to signal that we will be issuing a tender for creative design services to take Oman's Beauty has an address campaigns to a higher level. The successful agency will need to have a strong strategic capability to build awareness in Destination Oman and to shape our consumer-direct campaigns. We are interested to hear from agencies that can communicate Oman's values and attributes in an informed and compelling way. Most importantly, we want to build on Oman's distinctive and elegant brand position because, from a destination marketing viewpoint, we believe Beauty has an address."
Oman's tourism campaigns position the country as a destination for high-end cultural, heritage, nature and adventure travelers looking for an immersive and authentic Arabian experience. Business and incentive tourism are also on the horizon with Oman's 3,000 seat Convention and Exhibition Centre due for completion in 2015.
Last November, the Ministry of Tourism launched Oman's Beauty has an address global campaign on BBC Worldwide television and web sites.
ATM Dubai: Oman's Ministry of Tourism is tendering for creative design services in coming weeks. The Sultanate of Oman is an emerging tourism destination that has won numerous international awards, positioning itself as an immersive and authentic Arabian destination.
Her Excellency Maitha Al Mahrouqi said, "Arabian Travel Market 2012 is an opportune time to signal that we will be issuing a tender for creative design services to take Oman's Beauty has an address campaigns to a higher level. The successful agency will need to have a strong strategic capability to build awareness in Destination Oman and to shape our consumer-direct campaigns."
Oman does not see itself as a destination for mass travel and the country's campaigns have positioned Oman as destination for high-end cultural, heritage, nature and adventure travelers that are looking for an immersive and authentic Arabian experience. Business and incentive tourism are also on the horizon with Oman's 3,000 seat Convention and Exhibition Centre due for completion in 2015.
"We are interested to hear from agencies that can communicate Oman's values and attributes in an informed and compelling way. The successful agency would work closely with the Ministry's head office and to our network of international offices on market-specific campaigns and initiatives. Most importantly, we want to build on Oman's distinctive and elegant brand position because, from a destination marketing viewpoint, we believe Beauty has an address," concluded Her Excellency.
-Ends-
Ministry of Tourism: www.omantourism.gov.om
Muscat 2012: www.muscat2012.om
Omran: www.omran.com
Oman Convention and Exhibition Centre: www.omanconvention.com
For more information please contact:
Peter Keage, Ministry of Tourism
T: +968 2458 8831
E: peterk@omantoursm.gov.om,
Or contact:
Orient Planet PR & Marketing Communications
Dubai, United Arab Emirates
P.O. Box: 23345
Tel: 00971 4 398 8901
Fax: 00971 4 398 8941
Email: media@orientplanet.com
Website: www.orientplanet.com
© Press Release 2012
© Copyright Zawya. All Rights Reserved.
Oddly Enough
- College student snares record long Burmese python near Miami
- What's in a name? U.S. starts using Myanmar as well as Burma
- Marijuana waste helps turn pot-eating pigs into tasty pork roast
- Man climbs onto dome of St Peter's to protest Italian politics
- Prague metro plans to launch love train for singles
- There's More
Post Your Comment