Apr 21 2010
|more articles from|
OgilvyOne launches enhanced digital media solutions in the Bahrain market
Manama, Bahrain - 21 April 2010: OgilvyOne unveiled a new service, neo@Ogilvy which offers end-to-end digital media solutions from creative concepting through to media investment, implementation and optimisation, at the Memac Ogilvy & Mather offices in Bahrain on Monday.
A presentation and luncheon was held with Agency clients and other Bahrain-based companies who are interested in enhancing their digital presence. The presentation led by neo@Ogilvy Business Director, Anna Gibbons and OgilvyOne Bahrain Business Director, Hannelore Grams focused on turning Digital media into performance based marketing.
"Planning and buying digital media is completely different to buying traditional media. With traditional media once the space is purchased the job is almost finished. However, once digital media is bought the job has only just started. Constant monitoring and data analysis can improve performance therefore enabling companies to gain more value out of digital channels."
The service of neo@Ogilvy will be available to companies in Bahrain who want more effective digital presence.
- Ends -
Recently launched in Dubai, neo@Ogilvy operates within 39 OgilvyOne offices around the world and employs over 650 specialists covering all digital media disciplines. neo@Ogilvy enhances OgilvyOne 's digital offering enabling end-to-end digital marketing solutions from creative concepting through to media investment, implementation and optimisation. Through intelligent media strategies, innovative technologies, and a creative planning approach, neo@Ogilvy brings a data driven culture that is focused on delivering measurable results to maximise return on investment.
About Memac Ogilvy
Memac Ogilvy started its operation in Bahrain in 1984. The company offers advertising, public relations, direct marketing, activation, planning and creative services to a large portfolio of clients through 13 offices across the Middle East and North Africa. This wide geographical coverage, along with its group of some 450 professionals, gives the company a unique insight into different segments of the Arab markets.
For further information, please contact:
Memac Ogilvy Bahrain
tel: 1756 1723
© Press Release 2010
© Copyright Zawya. All Rights Reserved.