Highstreet retailer launches new stores at IBN Battuta, Al Ghurair City and RAK, adds 34000 sq.ft of retail space
Darting further, high street fashion brand Splash, added three new yin-yang bar-code concept stores to its UAE network. With 5000 sq. feet retail space in IBN Batutta Mall, 11000 sq. feet in Al Ghurair City and 18000 sq. feet in RAK; Splash now boasts of 24 stores across the UAE.
Catering to a niche clientele; IBN Battuta opened doors to customers on 3rd September. Inaugurated by the Landmark Group Chairman Mr. Micky Jagtiani, this 'boutique' format store at IBN Batutta Mall aims at attracting a younger, more trend focused crowd. The store located in India Court is loaded with dynamic brands like Kinyobi, Nexus, MS, Retro and Jaded and also comes equipped with retail denim legend Lee Cooper in a unique shop-in-shop format.
On the 10th of September, the Al Ghurair City store was inaugurated jointly by Mr. Suliman Abdullah Al Ghurair and Mr. Micky Jagtiani amidst a big crowd that gathered in anticipation outside the much awaited launch. The 11,000 sq. feet yin-yang format store retails all Splash popular favorites like ZYNC, Scarlet, Lee Cooper, Nexus and Kappa amongst others.
The RAK store which was launched on 17th September, forms a part of the Centrepoint umbrella and boasts an area of over 16,000 sq. feet. Splash also re-launched its store at the Centrepoint Mall of the Emirates which has also adopted the new yin-yang retail design.
Speaking at one of the launch ceremonies Mr. Raza Beig, CEO, Splash said; "We always strive to achieve as much proximity to our clientele as possible. Splash not only aims at reaching out to larger audiences but also wants to deliver its customers a wider choice. Our collection has always attracted the locals and expatriates alike. This unique store-in-store format at IBN Batutta Mall is a testimony of our strife to continuously breathe innovation and novelty."
"Splash is proud to showcase its collection at three of the UAE's finest community centered locations. With our presence at Ibn Battuta Mall, Al Ghurair City and RAK we will cater to diverse communities that reside in their catchment area. We're sure they'll soon be addicted to the mix of high fashion & great value that Splash has to offer."
Beig continued, "With the launch of these stores, we have definitely put more responsibility on our shoulders to offer a superior retail environment, even better customer service and quality products. With more store launches in the pipeline, Splash sure is heading towards robust growth in the coming future".
With an enticing inaugural offer at each store, customers couldn't get enough of the chic Autumn/Winter 2009 line which Splash recently launched.
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About Splash:
Splash, a leading high street fashion retailer in the Middle East is part of the Dubai-based Landmark Group.
Headquartered in Dubai, UAE, Splash started with just one store in Sharjah in 1993 and has since built a strong retail footprint of 92 Splash stores and 61 branded boutiques across 9 countries.
Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit its customer's every lifestyle need.
In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC, Scarlet and Friday-Kinyobi while Splash's international portfolio comprises of world famous brands like Lee Cooper (European denim brand), Bossini (Honk Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand) and Zodiac (the business shirt & tie brand) among others.
A brand that believes in constantly raising the bar, Splash has received several significant industry accolades including winning the 2005 Retail Middle East Award for 'Business Excellence' and 'Marketing Campaign' for three consecutive years at the Retail ME Awards in 2006 & 2007 and 2008. The brand has been listed in Forbes Arabia's "Top 40 Arab Brands" list, and awarded by Dubai Customs for being the highest importer of readymade garments in the UAE.
For more details visit Splash's award winning website www.splashfashions.com
For further details please contact:
Name: Ms. Anuradha Farrell
Designation: Marketing Manager
Address: Splash Gulf LLC, PO Box 26881, Dubai, UAE
Telephone No: +9714 809 4500
Email: anuradha.farrell@cplmg.com
Issued on behalf of Splash by Matrix Public Relations.
For editorial information please contact:
Shweta Sayanakar
shweta@matrixdubai.com
Fadwa Zidi
fadwa@matrixdubai.com
Tel. +9714 343 0888
© Press Release 2009
