Thursday, Jan 12, 2012
Gulf News
Dubai: The Noqoush Mobile Media Group has signed on Effective Measure to provide advertisers transparency on AdFalcons inventory.
We will unite our efforts with Effective Measure to lay the technical basis necessary to fine-tune our digital plans and further promote transparency within our ads inventory, said Wael Quader, Noqoush Mobile CEO.
Effective Measure will measure, prepare and issue analytics in guaranteeing accurate data for its AdFalcon customers. The data will include countries, personal interests, gender, age, peak hours and other rele-vant information needed by the advertisers to assess AdFalcons efficiency and audience exposure.
AdFalcons inventory features more than 600 million impressions covering various sectors and demographics within Arab society. Noqoush Mobile Media Group, formed in 2010, is focused on mobile advertising and mobile media monetisation in the Middle East. It has already raised the first round of funding.
The partnership [with Effective Measure] will enable us to provide realistic and credible readings for an accurate view of our mobile digital media landscape, helping advertisers and publishers make better mobile advertising decisions, said Quader.
Staff Report
Gulf News 2012. All rights reserved.
