It's good times ahead for gsFitch; the global brand and design consultancy, recently announcing a new Managing Director, their future expansion into Abu Dhabi and their full integration to the Fitch network.
gsFitch's new Managing Director, Olivier Auroy, previously of Landor Associates, brings to the table 15 years experience in brand communication. Olivier has managed projects such as PIA, Emaar, CBK, Aswaaq, Fine tissues, Royal Air Maroc and the Sultanate of Oman. Olivier's background in brand experience will work well with Fitch, whose specialism is retail, already working with many large retailers such as Harrods, Tesco, Du and Vodafone.
Fitch entered the local market in 2007 through partnering with GSCS (Gregg Sedgwick Creative Strategy) to form gsFITCH bringing to the arena a unique combination of local market expertise in leisure and hospitality, plus a vast array of services and experience, supported by the rest of the Fitch network, comprising 10 global offices throughout the world.
With office locations in Dubai, Kuwait, Doha, and soon Abu Dhabi, expansion plans are part of Fitch's overall strategy, to be within close proximity to their clients, an essential part of successfully doing business in this part of the world.
Fitch's offering is unique; providing a complete A-Z of services, from brand strategy and communications, brand identity, deployment, signage and way finding as well as digital solutions, Fitch allows its clients and partners the benefits of dealing with one agency, ensuring the brand is carried through at all touch points.
Fitch is all about defining a better consumer experience, through a holistic approach to brand development and deployment.
"I am very pleased to be joining Fitch as I am inspired by its unique offer translating brand into a compelling and powerful consumer experience". Said Olivier Auroy.
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For more details, please contact:
Prerna Shewakramani or Olivier Auroy
Olivier.auroy@gsfitch.com (+971506406180)
Prerna.shewakramani@gsfitch.com (+971504764886)
© Press Release 2009
