27 May 2012
MUSCAT -- Microsoft and leading Omani company SARCO have entered into a distributorship agreement covering its Original Equipment Manufacturer (OEM) and commercial business for Oman. The agreement comes in support of Microsoft's plan to widen its reach in the Oman market and increase its presence into the reseller channel.
Under the terms of this partnership, SARCO will be responsible for steering the reseller business, increasing Microsoft OEM product revenue and supporting with the development of the local channel. Welcoming SARCO into the fold, Microsoft Oman and OEM Director Microsoft Gulf Armagan Demir said Oman continued to be an important market for Microsoft primarily due to its investment in wide scale access to information technology as a key driver for growth and competitiveness.
"We continue to invest in all sectors within the Oman economy including the establishment of strong partnerships with local technology partners like SARCO", he said. When asked about the future projections fortified by the new partnership, he said no targets are set yet as he had full confidence in the SARCO expertise. "Distributors are a fundamental component of the reseller business and we look forward to SARCO's positive contribution in the local market and hence, we haven't set any super projections as such".
SARCO has been leading the reseller landscape with a strong portfolio of hardware and software distributorship in Oman and proven capability in the retail and consumer market.
MUSCAT -- Microsoft and leading Omani company SARCO have entered into a distributorship agreement covering its Original Equipment Manufacturer (OEM) and commercial business for Oman. The agreement comes in support of Microsoft's plan to widen its reach in the Oman market and increase its presence into the reseller channel.
Under the terms of this partnership, SARCO will be responsible for steering the reseller business, increasing Microsoft OEM product revenue and supporting with the development of the local channel. Welcoming SARCO into the fold, Microsoft Oman and OEM Director Microsoft Gulf Armagan Demir said Oman continued to be an important market for Microsoft primarily due to its investment in wide scale access to information technology as a key driver for growth and competitiveness.
"We continue to invest in all sectors within the Oman economy including the establishment of strong partnerships with local technology partners like SARCO", he said. When asked about the future projections fortified by the new partnership, he said no targets are set yet as he had full confidence in the SARCO expertise. "Distributors are a fundamental component of the reseller business and we look forward to SARCO's positive contribution in the local market and hence, we haven't set any super projections as such".
SARCO has been leading the reseller landscape with a strong portfolio of hardware and software distributorship in Oman and proven capability in the retail and consumer market.
© Oman Daily Observer 2012
