Communications planning agency to manage pan-Arab investments
Dubai, November 26, 2012 - Following a recent benchmark exercise, McDonald's has appointed OMD to manage its pan-Arab media investments across the GCC.
McDonald's, the number one food service retailer in the world, operates more than 350 restaurants in the GCC and employs more than 7,000 people. It already partners with OMD in over 50 markets globally.
"We found in OMD a partner whose passion and dedication to our success are obvious," commented Tarek El Kady, marketing director Middle East & Africa Group at McDonald's Middle East Development Company. "The strategies OMD presented and their performance are in line with our objectives. We look forward to working with the team."
"McDonald's is an iconic brand that expects the best from its agencies and we're very proud to have been able to make a compelling case and become their partner in the GCC," explained Shadi Kandil, CEO of OMD MENA. "The team's hard work has not only demonstrated our ability to deliver on their expectations but also respect McDonald's vision for their business. We can't wait to get started and contribute to McDonald's success."
About OMD:
OMD, a global media network part of the Omnicom Media Group, is the largest and most innovative media marketing company in the world, with more than 8,000 employees in 97 markets serving many of the most successful and well-known global brands. It has been rated as the Most Creative Media Agency by The Gunn Report for Media for an unprecedented six consecutive years. Named Media Agency of the Year by Campaign Middle East in 2011, it has also received several global accolades, including the title of Adweek's Global Media Agency of the Year for 2008, 2009 and 2011. OMD MENA also led the Effectiveness Index in the region, produced by WARC and Effie Worldwide in both 2011 and 2012.
www.omd.com
FOR MORE DETAILS, CONTACT:
Ms Laila Anbar
Marketing Manager, OMD
Tel: +971 4 450 0486
E-mail: Laila.Anbar@omd.com
© Press Release 2012
