Over 12,000 users recommended the competition
Dubai, United Arab Emirates, 30th March 2011: MashreqMillionaire, the longest running and most innovative savings scheme in the UAE, recently launched 'Share your dreams' contest on Facebook. The contest has been highly engaging and has helped the bank and MashreqMillionaire connect with customers. The competition which ends on April 4th has witnessed success since its launch on February 28th.
On social media sites "like" is the barometer of social engagement and since the launch of the contest, the bank's Facebook "likes" have reached over 12,000 which is a clear appreciation of Mashreq's engagement with the public via Facebook.
Omar Asghar, Head of Wealth Management said, "The success of this contest in a very short time has exceeded our expectations. Social media is a big channel for us to engage with the online community and our aim is to introduce fun and interesting ways to interact with customers. The 'Share your dreams' competition has been designed to reflect and reward the virtues of investing in our iconic savings scheme while the dreams of the social community on Facebook allows us to learn from the imagination of our customers and non customers."
To enter the competition, contestants are required to share their dreams of winning 'AED 5 million' with a brief explanation and a photo. The dream receiving most votes is rewarded with MashreqMillionaire certificates worth AED 10,000 will be qualified for the AED 5 million draw in June, September and December 2011. In addition, five creative dreams will be awarded MashreqMillionaire certificates each worth AED 1,000.
MashreqMillionaire announced its 2011 prize structure in December 2010, where it will offer AED 5 million every quarter and AED 1 million for the rest of the months. The first AED5 Million draw will be held on March 31st at Dubai Mall announcing the first mega multimillionaire winner of 2011.
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About Mashreq:
Mashreq is one of the UAE's leading financial institutions. Founded in 1967 as Bank of Oman, the bank has played a pioneering role in the industry, particularly in retail banking. Among its many firsts, it was the first to launch such products as travelers' cheques, credit cards and ATMs.
Mashreq has received numerous international awards such as the Best Bank in the UAE in 2008 from Euro money and various awards particularly for quality management. It's most recent acknowledgement was Best Consumer Internet Bank in Qatar 2009 & 2010, Best Consumer Internet Bank regionally by Global Finance Awards 2009 and Best Emerging Market Banks Middle East by Global Finance Awards 2010.
As a leading financial Institution in the UAE and the region, Mashreq aims to be world class in every facet of its business; including its social responsibility to the community it serves. Towards this goal the bank pays particular attention to recruiting, training, developing and retaining UAE National employees.
For further information, please contact:
Samir Hammad
PR Manager, Mashreq Asst.
Tel: 04 -6083701 / Mob. 050-8832021
Email: SamirH@mashreqbank.com
PR Manager, Mashreq
Tel: 04 - 6083629
Email: HudaI@mashreqbank.com
Nancy D'Souza
Gulf Hill & Knowlton
Tel: 04 334 4930
Email: Nancy.DSouza@hillandknowlton.com
© Press Release 2011
